Each and every one of us is guided by the ideal of true sportsmanship. Mizuno philosophy: "Contributing to society through the advancement of sporting goods and the promotion of sports" is clearly reflected in our strong support of numerous worldwide sports events and in our dedication to advancing sports through cutting edge research and technology.
Our product strategy is to develop products with strong "uniquely Mizuno" features and to market specific sporting goods in the "competitive", "health" and "environment" fields. Our starting point is the "competitive" field and here, Mizuno will further specialize in event-specific products in order to continue to meet the needs of athletes