Revisited: The Art Of Seo
As much as Google *pretends* to like SEOs by inviting us to parties at the Googleplex
and posting on SEO forums, the bottom line is that they dont like us or rather, they dont like what we do. Google wants to find the best, most relevant sites for the search query at hand all by themselves. Perhaps someday they will actually be able to do that, but for now, they still need our help, whether they like it or not.
Unfortunately, unscrupulous SEOs have given Google good reasons not to like us. Because of search engine spammers, Google is constantly changing their ranking criteria and is always on the lookout for the telltale signs of SEO on any given site. Its not a huge stretch to say that they may even downgrade the sites that they believe have been SEOd.
If you think that having your keyword phrases in all the right places for SEO is a good thing, think again! Youre essentially telling Google, Hey lookmy site has been SEOd! To which they reply, Thanks so much for letting us know ZAP see ya later! Doesnt matter if your site is the most relevant (in your mind) to the search query. Doesnt matter that youve placed your keyword phrases strategically throughout the site.
Stuff that worked like a charm for many people in the early years of SEO may actually hurt rather than help now. As to what might trigger an SEO red flag, my guess is that its a combination of things. Like, if you have a certain number of traditional SEO factors on any given page, those may set off some Google warning bells (otherwise known as a spam filter).
Some of the traditional SEO formulaic elements that you may have been taught to use include putting the keyword phrase: in the domain name in the file name in the Title tag in the Meta description tag in the Meta keyword tag o in the image alt attributes in an H1 (or any H) tag as the first words on the page in bold and/or italics or a different color
multiple times in the first paragraph or twice on the page in the copy in every single spot on the page where it might possibly make sense to use it, and in all the hyperlinks pointing to a page. If you put the same keyword phrase in many of those spots, you might very well trigger a spam filter. Since its difficult to determine how many and which combinations of those things might trigger the filter, the best advice I can give you is to do your SEO without any particular formula in mind. Thats how Ive always done it and its always worked because every site is unique and has different SEO needs.
Unfortunately, its difficult to describe this type of SEO to others, as people are always looking for the magic formula. For as long as Ive been doing SEO (over 12 years now), Ive had it in the back of my mind that I wouldnt want to tip off the engines that my sites were SEOd. This is one of the reasons Ive never used keyword-rich domain names or file names. Thats probably the most obvious SEO thing you can do.
The most important aspect to being a good SEO is creativity. You shouldnt worry too much about the specifics of putting keyword phrases here and there, and again over there. Not every page needs an H1 heading with keyword phrases in it. If your page isnt designed to use H1 headings, you dont need to change it to use one just for SEO purposes. And many images dont really and truly make sense with a keyword phrase in their alt attribute (alt tag). Dont force one to be there just for the search engines.
Most importantly for Google (and for your users), when it comes to your page copy and how you use your visible keyword phrases, less is definitely more. Please dont read my Nitty-gritty report and then put the same keyword phrase in every single available spot on your page that you can find. My report is supposed to help you think about a few places you may have missed because you werent thinking about being descriptive when you originally wrote the copy. You can definitely have too much of a good thing.
A first paragraph on a page that has, say, 4 sentences, should not have 10 instances of your keyword phrase. It will look and sound dumb. I know that I have stressed this in my conference presentations and in our High Rankings seminars, but no matter how many times I say this, people dont quite grasp the importance of working this way. If your copy reads poorly to a human, and does not come across as natural professional copywriting, the search engines wont like it either.
When you do SEO, you dont follow a guidebook. Think like a search engineer and consider all the possible things they might have to combat both now and in the future. Always optimize for 3 or 4 or even up to 5 phrases, and spread them out throughout the entire page. Never, ever, ever think that its the first paragraph that matters and stuff em all in there. There should be an equal distribution throughout the entire page, and you should never use the phrases so much that you hear them constantly when you read it.
If youve done it right, an everyday user should not have any idea that a page has been SEOd. A trained SEO should be able to spot what your keyword phrases are, but it shouldnt be glaringly obvious. Last, but not least, hire a professional copywriter to work on the important pages of your site. This is the best investment you can make for your site and your business. Even if you dont want to hire an SEO, you absolutely MUST hire a professional copywriter. You need someone who really and truly understands target audiences and how to speak to them about the benefits of what you offer. You can easily teach someone like that the SEO writing part.
Company: Toronto pcs
Address:
222 Spadina Avenue, Unit # 116 A Toronto, ON - M5T3B3
Zip code: M5T3B3
Contact person: Fedrick Patrick
Phone: 647-693-5036
Email: fed.pats@gmail.com
More information can be found online at: http://www.torontopcs.com
by: Fedrick Patrick
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