Revlon has always been a leader in the cosmetic industry
. It is said to dominate around 22% of the total market and is still very popular as a drug store product. It gives people the opportunity to get branded cheap makeup. Most consumers looking for cheap makeup in UK either visit the local drug store or shop online. The popularity of Revlon lies in its uncompromising attention to quality.
The company is constantly on the lookout for ways of introducing new products into the market to maintain its relevance to its dynamic customer base. Revlon recently announced its intension to unveil a new product to the UK market. Revlon has formulated the ultimate wonder product by combining two favourites, namely lip stains and balms to create a balm stain. This product will give customers the benefits of a lip balm with cosmetic angle of a lip stain. Lip stains on their own have a tendency to dry the lips while lip balms need to be constantly re-applied. By combining the two products, consumers will have the moisturizing benefits of a lip balm with the lasting quality of a lip stain. It is said to be available in a chubby crayon like effect that will not require sharpening. It will have a gel like quality and fragranced like peppermint so all the signs are that the product will be an instant success. With 12 shades to choose from fans will definitely be spoilt for choice.
Of course there are the Revlon firm favourites such as their lip, eye and face products that have been beautifying women for decades. The Colour Stay range is recognized for its long lasting quality. The colours vary according the seasons with summer bringing in baby blues and pale oranges. The nail colours are smooth and chip resistant, ideal for spending lazy summer days by the beach and not having worry about chip nail polish. With alluring names like Sheer Sea Foam, Red Bikini and Gold Coast these shades are definitely Summer in a bottle.
By constantly being innovative and updating their products Revlon has managed to maintain its relevance in the modern market. It sticks to its stringent quality while modernizing its products which is the main secret to Revlons success. Customers can always look forward to a new product that delivers beyond expectations such as the new lip balm stain.