Ride The Gravy Train With Dental Newsletter Marketing

Ride The Gravy Train With Dental Newsletter Marketing

The ideal demographic for dental newsletter marketing is a 45-65 year old who is ready to buy services and products, like dentistry, to improve the way they look and feel in their life. And the best way to approach them is through a gorgeous newsletter packed with fun to read, informative information that theyll soak up with pleasure.

-Jon Ball, Owner, Way Beyond Newsletters

An interview between Ross-anne Gibson, of dentalnewslettermarketing.com and Jon Ball, owner of Way Beyond Newsletters.

Ross-anne: Who is the ideal demographic and whats the best way to approach them?

Jon: There are many attractive demographics that a dental practice strives for. The young family is a great one. Theyll hopefully come visit your office for years into the future. But theyre often limited to cavities and cleanings. Young families have a lot of expenses to cover.

For the health of the practice bottom line the ideal demographic for a practice is an adult between the ages of 45-65.

Why? They have the money to invest in themselves. Theyve worked their whole lives and now theyre ready to do things that improve their appearance and the way the feel about themselves.

They also love to receive mail. They like something tangible. A quality piece of mail means a lot to them. Especially if you send it to them as a local dentist that they can trust and rely on, they love that.

So, your ideal demographic is a 45-65 year old who is ready to buy services and products, like dentistry, to improve the way they look and feel in their life. And the best way to approach them is through a gorgeous newsletter packed with fun to read, informative information that theyll soak up with pleasure.

by: Way Beyond Newsletters

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