Risk Control Into New Business Opportunities For Hong Kong Retail Appliances - Retail Appliances,

In the global

In the global

Financial

Under the impact of the crisis, re-export based economy has also been a huge impact will occur in 2009 its GDP decline of around 5% and may be beyond Shanghai, due to the reduction of its overseas passenger traffic also affected the retail industry, 2009 the beginning of Hong Kong's Tai Lin Electric old appliance chain declared bankruptcy liquidation.

In the outside world seems to point to enter the Hong Kong market will be full of risk, however

Suning

Zhang Jindong, chairman electrical view, Suning Appliance is the best opportunity to enter the Hong Kong market, because then the lowest cost of entry and the most controllable risk.

In the channel, the Hong Kong's existing 140 or so chain store, there are more than 800

Home Appliances

Device stores, shopping malls counters of stores dealing in electrical

Sell

The vast majority of business area of less than 100 square meters, our apparent lack of large-scale electronics retailer consolidation, still has great potential for integration and optimization.

In fact, the mainland's electrical chain who, back in November 2003

GOME Electrical Appliances

Self-built store on the way through into the Hong Kong market, the current number of about 10 of its stores more than the initial

States United States

Electric also hopes to Hong Kong as a springboard to gradually enter the Southeast Asian market, but over the past six years, Gome stores in Hong Kong untold success, plans to enter Southeast Asia postponed indefinitely.

Is warning that rival, Suning in Hong Kong's layout very carefully, although the financial crisis provided an opportunity for its entry into Hong Kong, Hong Kong, but the layout is still Suning step by step.

Reporter learned that, to the development of Suning Appliance Chain headquarters team, led by President Jiang Yong, Hong Kong, completed in early 2009, Suning's business registration in Hong Kong is the Hong Kong company in June 2009 completed the acquisition of LAOX, but did not immediately set up shop in Hong Kong.

Suning president Sun Weimin said, "Hong Kong Electric has a very different market with the mainland, if they shop in the talent pool, supply difficulties and other aspects to ensure, so enter through mergers and acquisitions market is a better way Blank, laser Su Ning, the 22 existing stores in accordance with self-built model if at least 3 years time. "

Suning

learned of the development plan in Hong Kong, many Hong Kong home appliance retailers have been approached with Suning, including laser company in early May to make the proposed collaboration Suning intention, Suning Appliance Chain Development in the Hong Kong market form the basis of demonstrated repeatedly, the company has conducted a number of the laser spot investigation, the final decision to promote co-operation with the laser.

Reasons for choosing laser, Sun Weimin said, "laser electrical 1976 to 1.3 billion Hong Kong dollars in 2008 sales and 22 stores in the first three to enter the Hong Kong market, and its shareholders are Hong Kong's' shop Wang ', this will sell Suning Electrical Appliance Chain business is to focus on core business, not the electrical retail business assets of poor quality. "

The company's cooperation with the laser Suning Appliance adhere to a consistent robust style, employing agency conducted a thorough due diligence, and cooperation as a basis for negotiation. According to agency reports issued in due diligence and evaluation of results, the laser company's moderate scale, the brand and its assets is relatively transparent, business standard, the staff structure, stability, and store a reasonable distribution of network resources to meet the basic conditions for the acquisition target.

In addition, in accordance with the agreement, Suning Appliance 35 million dollar buy laser brand, also plans to both parties agreed to 1.8 billion acquisition of inventory and other laser, the total purchase dollar amount not more than 215,000,000, which is less than Suning Appliance 3% of net assets ratio, obviously this is a continuation of Suning style has always been strong.

by: gaga

POST COMMENT

Energy Prices Continued To Rise Appliance "energy" Is The Last Word - Energy-saving Wind Energy Solar Roof Panels For Homes Can Save You Money Discerning What Factors Affects The Cost Of Solar Panels What Solar Power Is And Why It Is Important Kips Bay Towing In Manhattan New York Stop Using Higher Wattage A Bulb In Lighting Fixtures With A Lower Wattage Rating Can Replacing Switches With Dimmers Save on My Energy Bill? Wind Energy System Components Stream NBA Watch New York Knicks vs Washington Wizards Online Live via PC Homemade Energy Bars For Cycling Save Energy At School Loan online for people that are unemployed – Do Not Waste Your Time in a Long Queue