Risks That Have To Be Avoided In Email Marketing
Risks That Have To Be Avoided In Email Marketing
In our previous post, we explained to you that the right use of email marketing can be very beneficial to gain new and current customers with possible return on investment (ROI) of $43.63. Yet, before indulging in discussing how these figures can be achieved, we need to explain you some risks that have to be avoided. They include:
Email Spamming It is also known as unsolicited bulk email or junk e-mail. This involves sending many copies of the same message to a list of recipients that are not opt-in to receive them. That is why, in Mail Ant, we do not allow using purchased mailing lists.
There are many providers on the market who tell you that they have double opt-in mailing lists where recipients would love to hear from you and to receive your offers and discounts. This is just not the case. Think of it this way! Will you allow your email address to be sold off to many companies or marketing agencies so you can receive annoying promotional emails?
I don't think so. That is why; those lists are not permitted in our email marketing system. We do not want you to go on the suicidal pass of damaging your brand. Would you like to be viewed as a spammer?
Probably not, in the same, way we would like to keep our system to be squeaky clean from huge amounts of spam reports and keep our perfect standing with ISPs like Gmail, Yahoo, Hotmail etc. By keeping our system from spam, you are helping yourself because your emails are going to be delivered and not blocked or placed in a spam folder. Therefore, we recommend naturally built mailing lists.
Even double opt-in lists will get occasionally marked as a spam since some people will do it as an easy way to opt-out. For this reason, you should expect a small amount of recipients to tag you as a spammer which will be fine for you. One thing that you have to worry about is an accusation that brands you as a spammer.
Burning the list People may subscribe to your mailing list. However, if you will send information that people did not subscribe, send emails too often and/or send bad content, you will definitely get burnt. What I mean by that is that your email list will shrink in matter of days since people will opt-out and may mark your email as a spam. You definitely do not want to lose your naturally built mailing list and create a bad rep.
You should create an email marketing strategy that specifies what type of emails is going to be sent and at what intervals. Make sure that people receive information that they are subscribed to (and nothing more otherwise you will get in trouble) and make sure that you send only high quality materials. It does not matter if they are sales letters, a catalog, a discount offer or educational articles, everything should be prepared to present and sell your Brand and products. You must make sure that emails sent by you are interesting.
Legal Requirements There are certain legal requirements that have to be followed when sending commercial emails. There are strict anti spam laws around the world. For example, in Australia, it is Australian Anti Spam Act 2003 and in USA it is Can-Spam Act 2003. Each country has its own regulations. For this reason, you need to make sure that you are aware of and follow them.
Those acts cover areas of managing subscribers and sending campaigns. Use of a reputable email marketing provider like Mail Ant will help you comply with anti spam regulations easily.
Pushing Away Readers Do not alienate readers. We found that a lot of marketers getting a success fever and get carried away with a technique that helped them convert lots of prospects into sales. For example, one of our clients used "urgency" technique to sell his products. It was very effective in a number of campaigns; yet, he thought it was a golden mine. You probably know what he did. Yes! He kept on going with the strategy. It made his propositions tempting, fill forced to purchase all the time and spam like.
Do not go into the same trap. Alternate your strategies and make sure you record your successes and failures since it will help you to formulate the right strategy. Try to be proactive rather than reactive.
Do not force people, be smart and make people think that it is their idea to buy your product or service not yours. Educate your customers on topics of their interest and your expertise. It is a large topic of its own which we will discuss in a latter stage.
Deliverability Today, spam is considered as a major problem in the internet as it adds up to 45% of received emails daily. This is a significant figure, no wonder why people are so sensitive to spam and why more innocent emails land to junk folders. In order to avoid spam filters, you need to follow a set of techniques.
For this reason, it is recommended to use reliable email marketing provider like Mail Ant to send your commercial emails. Let me explain why. First of all, email marketing providers keep close contact with major ISPs (Google, Yahoo, Hotmail etc) and make sure that their IPs, that are used to send your emails, are white listed. Email marketing providers look after their reputation with ISPs, which allows you to get up to 99 100% of your emails delivered to a certain destination.
Do not waste your time or money doing it by you. Just use a reliable email marketing provider. For example, Mail Ant provides free monthly plan that lets you send up to 1000 emails a month for free. If you need to send more than that, then, you can buy extra points on top of your Free 1000 emails or just go on one of our great Monthly Plans. We only charge for delivered emails.
We drew your attention not to scare you but rather tell you what you have to be aware of. Email Marketing is not complicated and risky. The Mail Ant will make it easy for you to avoid all risks. Our easy step-by-step email marketing application will help you reach your ROI goals in no time.
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