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Role of Fulfillment Houses in Resolving Customer Queries

Role of Fulfillment Houses in Resolving Customer Queries


Augmentation of a business concern not only increases the business boundaries, but increments the complications as well. Fulfillment houses have emerged as efficient platforms for simplifying the complicated situation of a business concern. A small business entity has limited customers with comparatively small volume of production. But the extension of its boundaries invites orders from the consumers residing at different corners of the world, increasing the production volume of the company. In turn, it becomes difficult for the business owners to conduct the functions properly for such a vast consumer base. Fulfillment houses prove to be the most effective source of assistance for them.

How Professionals of Fulfillment Houses Function

Professionals from fulfillment houses start their service right from the time when the consumers across the globe begin placing their orders. Certain important functions conducted by the fulfillment professionals are as follows:


The officials track the orders and generate invoices.

The manufacturing units then get informed through the fulfillment employees about the number of orders placed, as per which they produce the items.

As soon as the goods are produced, the agents pick them up and store them in their warehouse to package them well before shipping.

Once packed properly, the professionals from fulfillment houses count the number of goods and tally them with the number of orders.

They ship and distribute the products to the consumers, after examining and confirming everything.

Response Handling An Important Fulfillment Function

Besides the multiple functions carried out by the professionals of a fulfillment agency, another responsibility of them, it is difficult to do without, is handling the response or queries of the customers well. Either it is during the time of placing order or after-sale service; the fulfillment officials are ready 24*7 to provide full support and assistance to the customers. As soon as the business owners advertise their products, the interested buyers start enquiring about the items. The professionals, through proper response handling, try to tackle the queries of the customers with utmost efficiency.

Response Handling Services When it comes to handling customer queries, the service of the Fulfillment houses can be classified into various segments. Some of them include:

Services required while placing orders and enquiring about the products being ordered.

Customer services offered post-sale.

Processing mail orders

Ensuring safe and secure processing of payments


Managing donations

Capturing data and offering order forms online

Providing information regarding the promotional programs, such as, coupons, on-pack promotions, entries for competition and others.

The strength of the foundation of a particular business can only be found out by figuring out how strong its customer base is. Since the owner wants to ensure a stronger base for his business to develop his business concern, customer satisfaction becomes his main objective. Most of the business people believe that their responsibility of serving the customers is over as soon as they deliver the products. But actually, a business concern can never live up to the expectations of the consumers, if it does not take its after-sale service seriously. Thus, response handling during both pre and post delivery of the products must be carefully carried out if you want to get fruitful results for your business.
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