. Part of the strength of your analysis RSS "will depend on your ability to analyze existing online and technology platforms used. Wagner, who uses a marketing dashboard settings at Orbitz, sees RSS as a viable marketing tool in the mix marketing. As RSS adoption grows, retailers are required to test this new channel to generate sales and retain customers. As more browsers begin to include a new generation of RSS, especially Internet Explorer 7, the use of mass-market flows will increase. As a marketer, you want to be ahead of the curve by learning how best to exploit this useful communication tool to clients today.