Run Your Martial Arts School Like the Crows Eat
Run Your Martial Arts School Like the Crows Eat
Every morning I get up, walk to my foyer closet and grab a handful of peanuts. Then as I walk to the end of my driveway to get my paper, I drop them along the way.
Within minuets the crows come by to eat them.
You should run your dojo the same way the crows eat their peanuts.
Have a Single Goal
Martial arts business is a complex thing. There are many, many functions that need to be done each month in order to be successful.
The crows have a single goal - find my driveway and eat the peanuts. Often when you have a list of things you want to accomplish you find more and more things to add to the list. Soon you become overwhelmed with the enormity of the list.
This can bog you down and make you want to not do anything. By having a single goal you narrow your focus and are able to concentrate on just the task at hand.
Your goal might be writing this month's school newsletter, developing a Bring a Friend to Karate Day program, or working on a new marketing strategy. See? Already we have 3 tasks. Pick one.
The crows come by my house first thing in the morning. I imagine they go somewhere else for a mid-morning snack then on to lunch and so on. You might want to block time for specific tasks on specific days and times. Always make absent student calls on Wednesday right after classes and so on.
Many Tasks
Eating peanuts is much more than just swallowing. The crows have to break open the shell, pull the nut out, then break up the nut to small chunks so they can finally eat it.
Most goals have many tasks as well. Let's say you want to create a new martial arts marketing program for your summer camp. That's a big job. You have to break it up into small tasks that are manageable and can be done within a certain amount of time.
Make It Easy On Yourself
The crows fly in, find a peanut and bang the peanut against the ground with their beak. This cracks open the shell. But they don't do this on the hard asphalt of the driveway. Instead they pick it up then carry it over to the grass where the ground is soft.
As a martial arts business owner, you need to find ways to make your goal easier as well. You need to learn to use systems that are already built for you, learn to delegate tasks whenever possible.
For instance, IMAMS has Done For You training modules in martial arts marketing, student retention and internal marketing so you do not have to use trial and error to see what works and what doesn't.
Complete The Job
The crows make sure they completely eat all the small bits of one peanut before they find a new one.
One of the hardest things for a martial arts school owner to do is stay on task and complete one thing before moving on. As a single owner we tend to do this, then that then the next thing all without ever really completing any of them. As a result many details get dropped or left behind.
Move On
Once all the peanuts are gone the crows fly away.
When you have completed your goal - down to the last detail - then select a new goal and move on.
At IMAMS we can help you focus your martial arts business to help you grow your school and retain your students.
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