SEO Firms from New Mexico : Hire the best

SEO Firms from New Mexico : Hire the best

Our next few posts will dispel a number of SEO myths that have been plaguing our efforts to teach and educate America to have a transparent and clear understanding of what SEO is really all about. Additionally, let me also take a moment to encourage you to pick up the phone, and ask one of our search engine optimization experts about anything here, or anything else you might have heard regarding search engine optimization.

The Disallow directive in robots.txt can get pages de-indexed from Google

As we have seen in the past disallows' can often lead to pages without snippets, title lacking Google listings. Not a good thing. If need be, to keep pages out of the index, use the No index robots.txt' directive or the meta robots no index tag'. Anything but a disallow for the purposes of SEO.

SEO is a one-time activity you complete and are then done with

How many times have you heard someone say "We actually just finished the sites SEO project." Every time I hear it, I want to be physically sick. The work is an ongoing process, not a one-time thing. I'll say that again. SEO is ongoing, pure and simple. If it was a one-time thing, you'd see that everyone would suddenly be number one on the engines, and how possible is that? It must be a competition, if for no other reason, than because there are now millions of websites, all of whom would like to be number one, same as you. Catalog marketers get this better than anyone else: they are used to optimizing every square inch of their printed catalogand every product listed in it because each product (like with e-commerce) is its own individual battle. If you keep up with the SEO, there is ALWAYS more performance to be wrung out.

Automated SEO is always black-hat and therefore, spam

Granted, more than half the time, the heading above is probably factual, but it's certainly not a rule. SEO is an art, but there are many repetitious sections of the work that a good automation program can help you with. It'll save not only time, but make the effort of magnifying your depth an easier feat to accomplish. Our trained search engine optimization experts can show you how to accomplish a lot of this, but truly, there is nothing wrong or inappropriate about using automation. That said, with this great power comes a responsibility and a level of maturity in the marketplace when industrial-strength tools and technologies for large-scale automation are available. Did I just quote Spider Man? Without automation, it would be closer to impossible than just simply difficult for the corporate giants to scale their SEO efforts across the mass of content they have published on the internet.

A site map is not for humanoids

Truth is, a good HTML (not xml) site map is designed as much for humans to use as it is for the engine spiders. Any time you create pages/copy/links solely for a search engine, hoping they won't be seen by humanoids, you're basically catering to an angry Google, which we of course want nothing to do with. Ask one of our search engine optimization experts how to improve your site the right way.

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