SEO For Newbies And Beginners
SEO For Newbies And Beginners
SEO For Newbies And Beginners
One of the hottest topics on the Internet is that of search engine optimization (SEO). There is no question that optimizing your site is to the extent possible, an important function. The operative term here, however, is "wherever possible". You can burn a lot of time and energy trying to follow every last "tip" you get for SEO (regardless of the fact that some of these tips are contradictory). You also can spend a lot of money on those who claim to your PR. Alternatively, you can most of the-it-yourself. In this article. I'll explain some of the basics of SEO.
The actual programs that go and see all the pages on the Web to collect, classify and rank them for the search engines as "spinning". They are also known as "bots", "crawlers", and a number of other names. Generally seen, the spiders look at your site to see what you have. The key to success convinced the bots that your site is "worthy" are simple and straightforward.
CONTENTS:
First and foremost, it's all about. We are talking about text content, relevant content. Search engines love content rich. Flash intro screens, the anger, but they tend to be a problem for search engines. You can not pick up any recognizable content of Flash intro screens. The same applies to websites, the more graphics than content. Pleasing to read, but not do anything to your page ranking. Since this is SEO, you can actually wind up shooting yourself in the foot by designing your site to loud.
So if your site design, make sure that they are also very much text-based information. You want to ensure that the keywords you think people will be used for search within the text. If possible, do more than just a few pages. A minimum of 20 pages would be my recommendation. Spiders to crawl only love to sides. might be one or two "sales page" do major exchanges in the market, but the spiderbots is left feeling open. A great technique is to be sought for the use of Google or Yahoo keyword selection tools to determine what people really. NOT guess when it comes to this! Use the tool. Most of the time, what do you think the people are not looking for in the current statistics.
Spiders also love "fresh" or new content. Sites that do not change a lot more to lose page ranking. So try to add new content to make as often as possible. Two major techniques for this are discussion forums and blogs. If you need other people to participate in your forums and blogs, which they in fact, the content for you on an ongoing basis. Another possibility is to provide RSS feeds on your site relates to your company. But remember, the Javascript-based RSS feeds. All you do is what they offer link backs on their sites, not from you. Sit on top with a PHP or ASP-based RSS-feed is that the content on your site.
META TAGS:
Most spiders do not really pay that much attention to meta tags, but even so, you want to use. Your title tag should be short and concise, not more than 60 characters or so. The same tag for the description: short, concise, and with some keywords. Maximum length of not more than 160 characters should be.
We all put our words into the keyword meta tags, even though we know that no matter the most modern spinning. But there are things you can do to help more than hurt. Spiders do not really see how the same keyword over and over. No word should be used as a keyword more than three times as high. The use of "dog grooming" as an example, with your keyword list included, dog, dog, dog care, dog care, dog salon, and so on is not a good idea. This is keyword spamming, which tends to irritate the spiderbots. If you do not think of a more diverse list of words or phrases, they hold only a few relevant words. They also want the total count characters for the keywords that you no longer than 120 or so.
The sites that I, my experience is that if your keyword meta tags, which should each of those keywords in the actual text on your homepage. For example, if your keyword meta tags with "dog grooming", "dog", "Animals" and "pet grooming", the contents of the text on your homepage should include the same words or phrases. This provides the spiderbots a "warm and fuzzy" feeling that your website is what you claim to be. It's about. On the other hand, many of the words in your meta tags, which is not counterproductive in your content. protected from the perspective of the bots, he tends to call into question what is actually your site. Bots like consistency. I saw this recently on a site I have to be associated. They had 15-20 meta-tag keywords that are not in the content. Their PR was 2 points below what it should be. I emailed a few months to do so and she began counseling. Your PR has a point, and I expect it will be different.
KEYWORDS:
Keywords are the relevant part of the content. As in previous sales, make SURE you relevant keywords for your product or service in your content. Guess not. Use Google or Yahoo keyword selection tools. Find out what people actually search for and then the words, sentences, based on your site and your content.
In this research for an ebook I recently released, I have the example of someone selling homemade candles online. Without the use of the tools that I came up with a list of what I THOUGHT would be the relevant keywords. I then used the tools to figure out what people are actually looking for. Not to my surprise, my "best guess" list was false. The number one in the Yahoo search with candles was "Yankee Candle". I do not even know what it was. If I had only my own opinion I would have missed the number one search criteria. Use the tools.
If you offer something that does not use some of your competitors. For example, if you offer "discounts" for certain things, use them in your keywords. For example, somewhere in your content, you should be the phrase "discount yankee candles. They are still in the Google / Yahoo results (anywhere) if anyone is looking for "Yankee Candle", but if you offer discounts, and they are looking for "discount yankee candles", your site is clearly in the search results. The same goes for words like "homemade", "decorative", "Custom", and so on. Try to be a competitive advantage to help ensure that the culling of your site from the rest.
LINKS:
The number of "recommended" links you have (links to your site from other websites) One of the factors in determining the page ranking. Be aware, however, link quality issues. Having people come to your site from cnn.com or ebay.com with a much greater weight than if they made www.one-eyed-llamas.com. Of course, some of us may contain links from CNN, ESPN or eBay, but there are other things you can do to mitigate them. One-way links (those that affect your site without a link to their website) are better than reciprical links (like to "exchange"). For the most part, reciprocal links are essentially worthless.
Sending of promotional items valued at up websites is a way to do the kind of links. Next to you one-way links, article submission sites are a great way to get free traffic to your website. And not to discount the effect of "classified". Many of these pages for information about your product or service free of charge. As sites with articles, they give you two back links and traffic.
Another possibility is, you should consider, discussion forums. Whatever your company could tell me it is almost guaranteed that it devoted to forums on this topic. Posting in these forums offers both potential visitors and backlinks to your website.
SITE MAP:
A Sitemap is simply a page that a "road map" for all other pages on your site. The spiders like this (although some debate), because if provides a simple means for them to access other pages that you have. This can be especially effective if you have a content-rich. You can even go one step further and creates an XML sitemap on your site for Google or Yahoo. Will they increase your PR? Hard to say. But as a very intelligent person (my wife) once said to me, it can not hurt.
CONCLUSION:
I can not guarantee that a PR7 ranking. No one can. Anyone who tells you otherwise is a fraud. There are those that cost you $ 5,000 or more to increase your rankings. Many of these non-SEO techniques such as AdWords ads that are NOT SEO. Or they do not have relevant keywords. Sure, if you are also "one eyed llamas" in your content, you are sure to get one on the Google page when someone searches. I wonder how often that happens? But if the simple techniques I've listed here, it will certainly help your ranking. And it will not cost you a penny.
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