SEO Tutorials Already Well Tried In The IM Trenches

SEO Tutorials Already Well Tried In The IM Trenches

In order to rank highly in the search engines, you'll need to perform search engine optimization (SEO) to your sites which includes factors on your site as well as off site. You want to get results in your IM business with SEO, so we'll let you discover a couple important areas you'll need to use in your own SEO marketing.

When you do SEO, your keyword research will have far-reaching effects on your success. The thing about keywords is that you have to find the 'correct' keywords to go after in your particular market. One thing you'll always hear, at least for now, is to find those keywords with the highest search volume "and" low competition. That sounds simple enough to do, but amazingly a lot of people don't get this part right. The way to find such profitable keywords is to use effective tools that can help you with the research. Google's Keyword tool is one such tool that can give you vast insight on profitable keywords. The best way to learn how to use it is just getting in there and playing with it. Google's tool is free, but a paid application is Word Tracker and many marketers like using it. The choice is yours, of course, so you can try the free version or pay version depending on your budget.

Make sure you use underline, strong, bold and italics tags on each keyword targeted pages. This really is a pretty valuable little tip for on-page SEO. You can gain just a little more PR value, SEO weight, to your keywords if you do that to them. But always remember that you should never overdo anything with SEO. Perhaps several to three times should be good enough to provide some help. Apart from that use the H1 and H2 tags along with your primary and secondary keywords. They'll become more valuable and relevant for the search engines in terms of optimization. Always keep in mind that each page should be optimized for a primary keyword plus some secondaries.

Your aim should be to make it easy and simple for the search engines to index all pages of your site. Text links are more effective for linking, so be sure to use that. Sometimes that not possible, so in that case just text for your links rather than javascript, for example. Doing so will make things much easier on the search engine bots.

All in all, search engine optimization is not for someone who is looking for a quick, overnight result. With time and patience, the results of search engine optimization are worth it. Don't worry about your fluctuating Page Rank and rather focus on the other factors such as creating good keyword oriented titles and adding fresh content. The more you try and make these external factors perfect, the more respect the search engines will have for your site.

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