If your website is not SEO friendly, then chances are that you are actually losing business. SEO software is created in such a manner to ensure that your website is being ranked properly in search engines and that Web users are able to find you and your services quickly and with little effort.
When you sit down and put your website together and place it online no one will know your website exists except for those individuals who you have told. Just because you have created a website doesn't mean that major search engines such as Google and Yahoo! are aware that your website is Online and ready to do business.
However, Oxford marketing companies use SEO techniques and can ensure the success of your website and can additionally ensure that each and every search engine not only knows of your websites existence, but also will rank it properly in search engine listings.
There are numerous types of SEO techniques available to consumers. Many Oxford advertising companies will focus on effective "key wording". Keywords are simple terms that you place on your website in text format and in your title and Meta tags that let search engines know what type of content your website houses.
All search engines such as Google send what are known as "spiders" or "robots" to websites. These elements actually read the content of your website and seek out keywords. They then take this information back to the main search engine and report it. The search engine then will place your website in its rankings based on numerous factors including the use of keywords on your website.
This is one way in which SEO works. It can actually determine the effectiveness of the key wording on your website and can assist you in making your website even more keyword friendly. This will greatly increase the exposure of your website and is also capable of generating more business for your website and company.
However, this is only one way in which SEO software works. There are numerous types of SEO techniques that are each designed to ensure the success of your website when it comes to search engines. A good Oxford marketing company should also use back links, sending different types of content to your site such as videos, articles, blogs and a heavily key worded domain.