Bulk SMS service can make the work a lot easier and simpler as it provides the company
with the database and then bulk SMS are send to them with a single press of button. Before launching a bulk SMS advertising campaign, it is important to get the permission from the consumers who wants to receive or opt in for the messaging service. If the marketing message is short and relevant, then the results of the bulk SMS campaign can be phenomenal. Initially the mobile marketing companies had a bad reputation as they were considered as the intruders which share the database without permission. Nowadays companies are using bulk SMS service to make their work convenient, pocket friendly and perfect. Every mode of communication and marketing comes with its pros and cons and mobile phones have the same. Mobile is a personalized instrument and it becomes easy for the consumers to form a negative impact if the right message is not delivered to the target audience. Advertising the products through SMS can also take a shape of viral marketing as users tend to forward the message received to their friends and family via mobile phones. In this highly competitive business world, reaching the audience in the most effective manner is the need of an hour; however marketing companies need to be careful while exploiting the new field of SMS advertising.