Schools and Universities Choose Cost Effective Digital Signage

We have noticed a massive increase in the demand for digital signage solutions in

the education sector in the UK and Europe, even in what is reported to be the worst recession Britain has been in for over a decade, this business sector is booming! One of the main reasons this is the case, is that education facilities are looking for better ways to communicate with their staff and students, with University students they are normally aged between 18-24 years old, this is called the Demo in the advertising industry and is the most coveted group of consumers due to their willingness to spend money, especially on new technology, this is why they are targeted so aggressively by the mobile and cell phone companies. Now a cost effective way to deploy digital signage throughout any campus, is to get the project sponsored, one of the easiest ways is to sell advertising slots across the campus to third parties. But this has some drawbacks with one major benefit. The benefit the deployment will be paid for by the revenue generated by the advertisers and a separate revenue stream created from any surplus cash left over, this will generate revenue for years to come with no additional hardware costs, except for maintenance. The drawbacks- do not use extended video clips over 30 seconds, as this will cause a blockade in the corridors because students whilst moving from class to class will stop and stare. Try to have the third party advertisements in the same location throughout the network; this will then separate any school content from being miss-read as being endorsed by the campus officials. One guaranteed are to pull viewing eyeballs is the dining hall, here they can view the displays and content whilst having lunch and are in no ones way.

Schools and Universities Choose Cost Effective Digital Signage

By: Graham Gallagher

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