Search Engine Marketing (SEM Services) - key to get Google rank for a new website

Search Engine Marketing (SEM Services) - key to get Google rank for a new website

Search engine marketing (SEM) is a form of internet marketing which seeks to achieve high visibility for your website on the World Wide Web. It aims at delivering your message effectively, pulling more traffic to your website, and hence leading to high rankings in the top search engines. Google Ad Words, Yahoo! Search Marketing and Microsoft Ad Center are some of the largest SEM vendors.

Techniques for SEM

SEM services include search engine optimization, paid placement, contextual advertising and paid inclusion.

Search engine optimization is the process of improving the visibility of a website or a web page in search engines through "organic" or "algorithmic" search results. Research tells us that most searchers trust organic results. An organic search must be a part of your SEM program. Most of the time, organic search takes around 3 to 6 months to attain top 10 results for targeted keywords in Google. But these results materialize only if the website meets the best optimization techniques recommended by Google.

Paid ads are where your customers are most likely to search for your services and click to see your offers. Instead of paying upfront for placing your ad on search engines, you are only charged when someone actually clicks on your keyword-targeted advertisement. The results can be viewed in leading search engine results pages under headings such as "Sponsored sites" or "Featured sites."

Contextual advertising is directly related to the content of the targeted webpage. It scans the text of a website for keywords and returns advertisements to the webpage based on what the user is viewing. Google Ad Sense has the major contextual advertising network.

Paid inclusion is a search engine marketing technique where the search engine company charges fees related to inclusion of websites in their search index.

It's now accepted lore that just building a great new website won't automatically get you the visitors you want. Investing in the use of these targeted SEM techniques will. To get you the high page rank you want in Google, contact a good search engine marketing company, preferably one based in India, which will give you the best return on your investment.

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