Search Engine Marketing Sydney Google Paid Search Engine Marketing Part 2

In this article I will complete the next features of PPC Pay Per Click and I will discuss Keyword control, opportunity, reporting and belling

Keyword control:

In this section of the ad words you will be able to list all the keywords that you want to list and you can control the status of the keyword by pausing or enabling, there are many columns such as Max. CPC (Maximum cost per click), Clicks Impression, CTR, Avg CPC(cost per click cost average), Cost, Avg Pos, where you can watch the keyword details. You can control the matching of the keyword including exact match or broad match. For exact match your ad will only show for the exact keyword that you have selected. Broad match will select any match to the keyword

Opportunity:

This section is about opportunities such as matched target keywords

Reporting:

The AdWords Report Centre allows you to easily create customised performance reports to help you track and manage multiple facets of your AdWords campaigns

Billing:

This section consist of 3 sub sections such as Billing Summary, Billing preferences, and make payment.

The Billing Summary shows you the billing details such as last payment, Primary Payment Method and Current Balance. Billing Preferences This page is for viewing and managing your billing settings. If you are looking for the place where you revise your daily budget for a campaign, go to 'Campaign Management,' select the campaign and click 'Edit Campaign Settings.

Make Payments:

This section you can make payment instantly and you can choose the method such as Bank transfer (offline) or BPAY.

by: Sarge

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