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Secret Email Marketing On Auto-Pilot
Secret Email Marketing On Auto-Pilot
Secret Email Marketing On Auto-PilotOne of the most important aspects of marketing (besides
consistency) is having a flow and a rhythm to your
promotions. We as human beings operate as "pattern
recognition" creatures, meaning we respond and react to
"patterns" in both the positive and negative. As small
business owners, we need to find patterns that make it easy
for us to market our businesses effectively, while still
leaving time to actually operate the business itself.
Email autoresponders, specifically "sequential" email
autoresponders, allow you to automate your online marketing
while also creating an effective flow and rhythm to your
promotions.
Email autoresponders create an automatic follow-up sequence
of email messages that go out to recipients at intervals you
determine. That means you can put together a series of emails
for customers or prospective customers, and then deliver
those messages to them at intervals you choose. Most
sequential autoresponders also allow you to "broadcast" to
your entire database whenever you have important news,
updates, or specials to share.
To understand the effectiveness of sequential email
autoresponders for a local business, let me share a quick
story with you...
A friend of mine has a small seafood restaurant as a client
in Georgia. The restaurant recently put their website
online, which included a simple offer for email updates for
anyone interested enough to sign up. The restaurant then
contacted some of their friends and past customers and asked
if they'd like to join the email notification list. With only
60 people in their database, they made a simple 2-for-1 offer
through their email newsletter on a Wednesday afternoon
(managed by their autoresponder) and got 30 coupon
redemptions in about 72 hours.
In other words, they got 30 couples and families to come
into their restaurant with very little advertising expense.
Moral of the story: even with a small list, a local business
can leverage the power of email marketing and the automation
of sequential autoresponders to make money and communicate
better with current and prospective customers.
Local businesses can implement autoresponder marketing
quickly in one or more of three ways:
1. new customer follow-up 2. email newsletters 3. tips
and resources
The key is to only send valuable information to your
customers and prospects that they want, need, and expect.
Never send email to anyone without their permission.
So that begs the question: How do you get customer or
prospective customer emails? Answer: ASK, but ask
intelligently.
Have a reason for them to sign up to your list that they can
understand and appreciate immediately.
Do you intend to offer them online-only specials, coupons,
tips or updates?
Take some time to really think this through before you start
asking for emails because a self-serving, compelling reason
to give you their email address is the key to success.
As for specific services you can use to set up a sequential
email autoresponder, you can find many of them online.
"Constant Contact", which caters to the small business
market, offers most, if not all, the features you could ever
need in an autoresponder at very reasonable prices.
No matter which service provider you choose, make sure they
offer the ability to set up multiple lists or sequences, as
well as the ability to broadcast subscribers in your
database.
Very few online tools offer more bang for your marketing
buck than a good, solid email marketing strategy built
around autoresponder marketing. With some careful planning
and a sound strategy, even the most basic campaigns carry
benefits far in excess of the time, energy and effort
necessary to implement them.
Secret Email Marketing On Auto-Pilot
By: dandan