Secrets Of How To Write Effective Headlines For The Web
Last time you were in line in the supermarket did the National Enquirer or another
magazine like it catch your eye? Did you ever wonder why these tabloids are so popular? Why do people grab them off the shelf as soon as they come out?
It can't be the quality of the content, can it? Do you really believe there's a two headed alien cow on the loose in Manhattan?
You know what their secret is? It's the headlines. The tabloids have made an art of composing short, attention grabbing, curiosity driven headlines.
And you can learn a lot from them. You can use the same tactics and learn how to write effective headlines for the web. If you do this you will see results like you never experienced before.
Without a doubt, the headline is the most important part of any article. It will either motivate people to read your article - or ignore it.
Your headline is also one of the main factors the search engines use to determine what word or phrase your page should be ranked for. People familiar with SEO (search engine optimization) call these words or phrases "keywords".
Articles have two purposes - to get backlinks and to generate traffic. If you just want backlinks the reality is that aside from having keywords in your title, how it reads doesn't really matter.
However, if you want to get traffic to your site, well, it's plain and simple. The title of your article will determine whether it's a success or a failure.
Why not get the best of both worlds with every article you write? You can get backlinks and traffic with every headline you write and here's how.
When you're writing your headline, keep in mind that although you're focusing on your readers you want to get the search engine's attention as well.
So you should always use your keyword in the title. Sometimes you can even use the same keyword twice - or you can use two different keywords and get even more bang for your buck
As far as your readers go, you are competing with millions of articles on the Internet. So your article title must be eye catching if you want it to stick out.
Bland, boring copy has no place here (or anywhere else, for that matter).
When you write copy, one of the best things you can do is put yourself in your reader's shoes. Ask yourself what type of title would grab your attention and force you to read the article? What would make you want to find out more?
Here are five tricks for writing effective headlines for the web. They have worked wonders for others, so they should work exceptionally well for you, too.
1. Ask a question. Start your title with "Do You", "Are You", "Is Your", "How Can I", "How Do I", etc.
For example, "Are You Getting the Search Engine Ranking You Want? Try These Article Marketing Tips and Watch Your Page Rank Skyrocket"
2. Offer "How to" advice.
For example, "How to Write Effective Headlines in Five Easy Steps - Do This and You'll Get More Traffic than You Can Handle"
3. Be specific and use numbers.
For example, "Discover How to Write Eyeball Grabbing Headlines in 20 Minutes or Less"
4. Use the words secrets, tips, tricks in your headlines.
For example, "Secrets of How to Write Effective Headlines for the Web"
5. Use the word "you" as much as you can. Remember, people don't care about you and what you want. They're only interested in "what's in it for me?"
When you use the word "you" you're telling them exactly why they should read what you wrote.
For example, "Discover 5 Secret Tips That Will Help You Get Your Website on the First Page in the Search Engines"
Use these tips and you will write more effective headlines for the web. Then watch as your pages and articles rise like cream to the top of the search engines.
by: Wendy Moyer
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