Senior Helpers Joins the Alzheimer’s Association Alzheimer’s Early Detection Alliance

Towson, MD January 2010 Senior Helpers, the nations fastest growing provider of

in-home care for seniors, announced today their participation in the Alzheimers Association Alzheimers Early Detection Alliance (AEDA). Senior Helpers has become a Champion with the AEDA and will work to spread the word about the warning signs of Alzheimers. The AEDA is an Alzheimers Association national outreach campaign focusing on the 10 Warning Signs of Alzheimers disease. The goal is to raise awareness of the diseases warning signs and for organizations to turn to the Alzheimers Association as the center for help and hope. The AEDA has developed an online toolkit containing educational information for participating organizations use in their promotional efforts that includes posters, brochures, television and radio advertisements, logos, widgets and more. By becoming an AEDA Champion, Senior Helpers has agreed to disseminate educational information to their franchise owners and clients through various on-line activation opportunities provided by the Alzheimers Association. This includes placing the AEDA logo on their website, distributing the information on the 10 Warning Signs of Alzheimers and more. Joining the AEDA was an easy decision for us at Senior Helpers because of our commitment to educating and helping the senior community, said Peter Ross, CEO of Senior Helpers. We are glad to be in a position to aid the AEDA in its efforts to spread the word on the 10 Warning Signs of Alzheimers. This is important to the senior community and their loved ones in order to combat this devastating disease. We look forward to working with our franchisees and clients to help the approximately 5.3 million Americans currently living with Alzheimers. Alzheimers Association 10 Warning Signs of Alzheimers disease: Memory changes that disrupt daily life Challenges in planning or solving problems Difficulty completing familiar tasks Confusion with time or place Trouble understanding visual images and spatial relationships New problems with words in speaking or writing Misplacing things and losing the ability to retrace steps Decreased or poor judgment Withdrawal from work or social activities Changes in mood and personality To learn more about the 10 Warning Signs of Alzheimers disease, contact the Alzheimers Association at through their Web site or at 877-IS-IT-ALZ. To learn more about Senior Helpers, or their involvement with the Alzheimers Early Detection Alliance, please visit our Web site # # # About Senior Helpers: Senior Helpers connects professional caregivers with seniors who need extra assistance in the place they call home. The company has 280 franchises in 38 states throughout the country and offers a wide range of personal and companion care services to assist seniors living independently with a strong focus on quality of life for the client and peace of mind for their families. Senior Helpers strives to be the leading companion and personal care provider that offers dependable, consistent and affordable home care. For more information, please visit: http://www.seniorhelpers.com. About the Alzheimers Association The Alzheimers Association is the leading voluntary health organization in Alzheimer care, support and research. Our mission is to eliminate Alzheimers disease through the advancement of research; to provide and enhance care and support for all affected and to reduce the risk of dementia through the promotion of brain health. For more information, visit www.alz.org.

Senior Helpers Joins the Alzheimers Association Alzheimers Early Detection Alliance

By: Sue Yanello

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