Seo And Web Design. How To Easily Discover New Business Locally.

I stumbled across this means, quite by accident

, when researching a potential clients website after a normal call back request to my web site. It is surprisingly simple and you will be able to simply find businesses in particular regions, your own town even, who are crying out for you brand of search engine expertise.

The elegance of this technique is that it also offers the ammo you need to go to the prospective customer and show to them why their web site is not working for them nearly as well as it should be doing. It will permit you to show them that they are on the search engines and can be found using a search (albeit a very poor and irrelevant one) and that to start driving traffic or to improve traffic to their website will be relatively economical (depending on your search engine optimisation rates of course).

Google offer a number of handy search engine optimisation tools for discovering information regarding your Internet site and the information that it holds on your site, one of them is site: If you perform a search for site: and add your domain name after google will return all of the pages that it has indexed for that domain name, for example site:amazon.co.uk, to search for your own website simply swap amazon.co.uk with your own domain name. You can also use the www. at the start but, as yet, I haven't noticed a great deal of difference in the results. Google does allow you to specify if you want to have the www. on your domain name in it's results in their webmaster tools. This search tool is designed to allow you to search for a phrase in a specific site by putting the phrase in front of the site: bit in the search. For instance, a search for fantasy site:amazon.co.uk will search for the word fantasy in Amazons UK web site.

This will be of use once you have discovered a website that is in need of search engine optimisation as you can then study all of the pages that Google holds for them.

The Method of finding clients who could do with your search engine optimisation help is simply this. Go to Google and search for the phrase Untitled Document and then add an area next, for example search for Untitled Document London. This will return all websites inside London that have Untitled Document, by and large in the Title. This demonstrates to me that whoever created the web site has not bothered to fill out the Title Tag for the page and that the page in question is simply ignoring a wholly decent chance to get a few keywords and key phrases into Google and to be discovered by their market and prospective consumers.

In my opinion, every professional web designer should provide a website with at least a basic SEO footprint, which would involve completing the Title and META Description (at minimum) so that search results look inviting and provide some information when viewed in the Search Engines. Even if they are not on page one for their particular services, at least they will be on page something and not hanging around at the bottom with no consequence to their business. Unless of course their business is selling documents titled Untitled, in which case good luck in beating the competition.

If you would like to narrow this search down you can use another of Googles search methods intitle. As the name implies this will return all items with a word or phrase in the Page Title of the page, so try in its place to search for intitle:Untitled Document London. You can mess around with placing quotation marks around the first portion and adding your neighborhood after to make the search more technically correct.

Once you have found a potential target you can now use the first tool (site:) to study the rest of their pages. If they have a long list of Untitled Document you can almost guarantee that they are not getting a tenth of the hits they should be. Providing them quick and noticeable results ought to be effortless. If they have had the website for some time, even better as their domain name will have some age. I have found that once you can show superior traffic and the enquiries do increase slightly the next step will be to revise their web site as an old website will put a lot of people off, leading to further business and another addition to a Christmas card list for you.

This method will display a lot of old sites and in all probability some personal websites but there will be plenty of businesses in there that are plainly not conscious of the opportunity they are wasting and the business that they are passing up by not being visible (Using this method, for my local rural town I have discovered a solicitors, two nurseries and a company providing student letting, all would be fine leads, in the first three pages of Google results) In the end they will thank you as their hits and enquiries increase and you may get a good long term customer out of it. Your job now is to persuade them of that, good luck.

by: Andrew C Gregory

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