Seo For New Business Generation.

SEO or search engine optimisation is the optimisation of a website to get it higher up in the search engines

. Search engines such as Google, Yahoo or MSN allow people to look for websites using a search query. Google is the market leader in popularity taking 80% of the markets share. It is for this reason SEO on Google needs to take priority as if you are a business that gets new work though the search engines then it is vital that people can find you.

What keywords you choose with SEO are the most important factor since this is how people will find you. Firstly you need to look at keywords that are relevant to your industry. What search queries might people use to purchase the products or services on your site? Secondly you need to look at the popularity or how often a keyword is searched for. This can easy be found using the many keywords tools available, Google do a free one called the Google keyword tool that is available for anybody to use.

Keywords are a vital component of SEO since optimisation is keyword specific. At the start it is better to optimize a site for three or four keywords, before more are then chosen. It is the traffic from these keywords that determine new business generation on site, so this factor needs to take the most time. It is possible to optimise a site for any keyword with any popularity. The most competitive keywords will take the most budget but generally they are the ones with greatest commercial value.

If you are using and SEO company to do your search engine optimisation, you need to ask them if they will get you to the first page for your chosen keywords. Certainly with Google 90% of internet users do not get past the first page, so if your site is not here you could be wasting allot of money for non effective SEO. It is the top four or five positions that get the most traffic, so it is these positions you want to aim at.

To be at the top of Google not only gives you traffic but also gives your company credibility. People trust Google, now a house hold name, to deliver search results related to a query. To be at the top of Google makes your company more reputable. That is if Google is recommending you, you must be able to provide what they are looking for. Also if you are trusted by Google to be at the top of the search results, then you are a strong, reputable company.

If you have an online presence and generate sales online, it is vital that you are at the top of Google for related, competitive keywords in your niche. This will not only give you visibility to a large proportion of the market, but also gives your company credibility. These factors are vital when it comes to new business generation online. If you are using an SEO company, make sure you check with them if they offer this service, otherwise you could be wasting a lot of money.

by: Aya wilkinson

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