Seo: In House Or Outsource?
When it comes to online marketing, we cant deny the fact that SEO service is the
most important key to make sure that your business gets noticed by people surfing the web. With so many companies now selling same products and services, how will you compete and make sure your business is the one preferred by many? Making a beautiful website is not enough and ignoring SEO will just result to waste of time and effort youve spent for creating your website. No matter how great your site is, if no one can find it then no one will buy from you due to your lack of web presence.
We already know that SEO is the key to get more traffic to the website; the next major question that comes up next is whether to outsource the work to an SEO company or conduct your SEO needs in-house. Both In-House SEO and Outsourcing SEO have its pros and cons. Each company needs to look into these options and then decide based on their needs.
In House SEO Pros
The SEO expert will just focus all his/her time and energy on just one site and he/she can monitor it 24/7 without having to worry about other task.
Doing SEO in-house gives you complete control on how to run your SEO campaign. Your in-house SEO expert can immediately alter any changes needed for your current SEO strategy/technique since he works in the same office as the other members of the company.
In some cases, it is cheaper than to outsource SEO companies.
In House SEO Cons
The tendency for an employed SEO marketer is the limitation of the scope of learning unlike other SEO firms who are always up to date with SEO trends.
SEO is a constantly developing process. What worked last year, wont work this year in many instances. It may be time consuming if your in-house SEO have to study to keep up to the trends while doing the optimization work for you.
SEO needs a lot of tools, if you decide to hire in-house SEO, you will have to buy these tools which can cost a lot of money. Also, it takes time to master all these tools
Outsourced SEO Pros
They are already experts in the field. They are equipped with wealth of knowledge, experience, and resources.
You dont have to buy those expensive SEO tools since all the resources will already be provided by them.
An SEO company has a large team that knows everything that there is to know about the various aspects of a good SEO campaign such as link building and website modifications.
They will not be affected by the pressures of other aspects of marketing your business and can concentrate only on the SEO of your website.
This more faster since they already know the current trends and they have a team that can concentrate on each optimization task of your website.
Outsourced SEO Cons
This will cost you more money.
You will also need to spend time to discuss your business and how it works. Discuss them your goals, objectives, and budget before they can start the SEO of your business.
The SEO Company will be handling more than just your website and you cannot be sure on how much time and effort will they be doing for your business.
You are not sure if they are strictly following SEO guidelines. Some may use black hat techniques which can damage your reputation.
As you can see, there are pros and cons to both options. Only you can answer which best suits your business needs Read more about it http://www.teqbytes.com
by: Jeofrey Jay A Pasana
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