In this rat race for success at the end of the day it all boils down to one thing Visibility
. No one really cares about the kid who came first in a subject against a kid who aced the finals. Right? So when it comes to businesses with tough competitors who are equally good the benefits of SEO are obvious. SEO is all about companies and their rival websites and how they can compete better by increasing the visitor flow to their site. But as the influence of the internet and the immense wonders it offers increases, SEO has become the strongest marketing tactic ever used not only for organizations but individuals too. Looking at the growing trend of social networking sites and Googling names, its bound to happen.
Many Companies have recognized all that SEO has to offer and are reaping immense benefits from its usage. One might think why SEO and why not just pay and get your site right up there with a colored background striking out from the rest? The answer is perception. If I show you two restaurants one which looks very fancy and promising and another the other with a crowd waiting to get in and ask you which restaurant you think servers better food which one would you pick. It is human tendency to check out something that 10 other people like. So when a site features in the top order of a natural listing it is perceived to be non-biased thus attracting more traffic compared to the paid sites.
With so much to offer it wont be long before SEO will be used by individuals. All of us are talented, some have an eye for photography, some can paint, some can write and some can sing but only a selected few are recognized for it the selected few who got noticed. The Internet offers a great platform to exhibit our creativity. Can we make an impression? Yes. Will we be noticed if our creativity is on a URL that features towards the end of the search result page? No.
So the fact of the matter is that with such creativity and talent around, SEO provides a really great window of opportunity and is the next big thing indeed !