Seo Tips For Small Business-kansas City Marketing Consultant #3
In the previous two articles we looked at some information from a Kansas City based
marketing consultant about search engine optimization (SEO) and why the Internet can be a scary place to promote your local small business. In this article we will look at why small business owners need to get their businesses online.
In earlier years the Internet was just a place for people to shop from the comfort of their own home but currently as much as 65% plus people use the Internet to search for anything under the sun and this includes services in any local area.
This means that they are not going to the phone book to find the telephone number for a doctor, painter or plumber anymore but instead they will find it on the PC, laptop or phone and this tendency will only increase as the younger generation grows up. Need more convincing that you need to be where your potential clients are looking for you? Online?
Yet it is amazing that there are still so many small businesses that do not have an online presence whatsoever and if they do, it may only be a plain website, which is okay, but it just sits there and no marketing effort is implemented to help people that are looking for that particular service to find them! Mind boggling.
People are more and more turning to local online search to find services they need close to their own home and if your business can be visible on the first page of the search engines or even in the top spot for your particular market: cha-ching!
Google has come up with Google Places to give local businesses prominent placement on the first page for a certain search term and search engine algorithms are producing results closer to the searchers geographical location even when they do not enter the term in their search.
Personally I think one reason that local small business owners still do no have an online presence is because they think it is only for big businesses and they could not be more wrong.
You do have to know about local SEO and finding the right keywords for your market and target area though. Therefore it is advised that you find a trustworthy and affordable company using search engine optimization and several other marketing forms to help you get your business online as soon as possible.
You want to get the most out of every dollar you spend on advertising and that is another reason why you want to focus on SEO since the ROI (return on investment) is higher than many other marketing methods.
Be a step (or several!) ahead of your competition by getting your local small business in Kansas City or anywhere else, online. Do not waste any more money on outdated marketing methods that you can not track and does not bring the results like they used to. Find that marketing consultant to help with search engine optimization for your business today.