Set a good appliance unit double funds "fallen in love with" - bringing home appliances, household appliances stock - HC Network App

Set a good appliance unit double funds "fallen in love with" - bringing home appliances

, household appliances stock - HC Network App

Wonderful view

the first half this year, home electrical appliance enterprise to complete industrial scale

Sell

Total output value reached 343.649 billion yuan, of which the second quarter sales of 199.055 billion yuan output value, growth of 37.66%

1-7 month "

Bringing home appliances

"Monthly sales amount of the monthly growth of over 20% of the chain growth." Appliances to the countryside "stimulate consumer enthusiasm for the rural market, the industry boom of a substantial increase, and nurtured a number of investment opportunities

August this year, "

TM to

"In Beijing, Shanghai and other cities for launch.

Water heater

,

Microwave ovens

And the induction cooker and other small appliances chain month sales were up 128%, 456% and 477%. This will bring huge stocks of various sub-appliance sales business opportunities and potential revaluation

With the National Day holiday approaching, the market obviously warming holiday effect, and, this year's National Day holiday and Mid-Autumn Festival there a rare coincidence, the more festive spending an enormous market opportunity. At the same time, "home appliances to the countryside" and "TM" to carry out policies in the consumer market for the appliances has brought new momentum to bring home appliances stocks fell sharply yesterday in the market against the background of adverse economic activity.

"Appliances to the countryside"

Effective in stimulating rural consumption market

4-year "home appliances to the countryside" policy mandate in the crisis, shouldering the burden of the rural consumer market open, but after six months of implementation, and finally delivers the goods the situation appeared satisfactory, 1-July appliances Monthly sales amount and number of rural areas have maintained rapid growth month by month, and the chain growth rate of more than 20%, which greatly enhanced the confidence of Production.

According to statistics, more than half the national household appliances scale to complete industrial sales output value of enterprises totaled 343.649 billion yuan, of which the second-quarter sales volume was 199.055 billion yuan, up 144.594 billion yuan than the first quarter of 37.66%. An increase in sales, production costs, low run, contributed to the continuous improvement in industry profitability, the second-quarter profit rose 11.19% industry, growth of 12.01%.

Therefore, "home appliances to the countryside" campaign to effectively stimulate the rural consumer market, consumer enthusiasm for the continued profitability in the industry upturn, driven boom of home appliance industry has been a substantial increase, but also bred a lot of investment opportunities.

"TM"

Off urban consumer enthusiasm

Successful open rural consumer market, in August this year, "TM" policy in Beijing, Shanghai, Jiangsu and other pilot cities start. Currently the city is almost saturated appliance ownership, and to the elimination of existing low rate of home appliances, can not effectively stimulate the residents to purchase new appliances enthusiasm. Therefore, the "TM" policy is expected to accelerate the introduction of residents Jiujia Dian update rate, and in front of the huge market capacity will help the city set off a new upsurge in consumer appliances.

In addition, the advent of peak consumption as household appliances, in particular, the National Day holiday is marked by the rise of consumer climax, fourth quarter sales of white goods are expected to scale new history of success, these factors have contributed to the home appliance companies in the market over strong performance.

Proliferation of small household electrical appliances chain

Or as a dark horse appliances

As "home appliances to the countryside" policy, effective depth, while benefiting from the improvement of living standards and the "TM" to carry out the policy will be effective in stimulating consumer demand for residents to upgrade appliances, and to promote water heaters, small appliances such as microwave oven and electric stove consumption surge.

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