Shanghai High Definition: innovative technology to help the great development of digital television (Map) - Shanghai high-definition, digital

Shanghai High Definition: innovative technology to help the great development of digital television (Map) - Shanghai high-definition, digital

?? Reform and opening up the story 30 years a large inventory of enterprise development, Shanghai HD

President of Shanghai High Definition Jian Ping Xia

About people: Xia Ping Jian Shanghai High Definition Digital Technology Industrial Co., Ltd. President

Corporate philosophy: Building the most powerful Digital TV Core Technology Development Platform

hc360 HC TV Network Xia Ping Jian, experience and participation in the broadcasting business for 20 years after the great changes. As a media person, he witnessed his vision of reform and opening up a huge change, as participants, he was with the reform and opening up opportunities for this great change has made its own modest contribution. Ping Xia Jian said that "I caught up with the good times broadcasting career, because great changes in the broadcasting industry, I brought two working stages of life are a new opportunity and life experience, I go for my into the broadcasting industry, radio and television as a proud man. "

Witness, innovation and the road in front of the

30 years of reform and opening up, China Radio and TV Career record of success in 30 years.

Built in the summer level view, 30 years of reform and opening up of individuals and enterprises, is a historical opportunity and revolutionary development. 90's of last century, it is television system to run the radio concept, scale of operation in times of change, he will Nantong TV station Small big, made the country very well-known city of Taiwan, and influence of television, especially since 1997, first in Taiwan to promote the city Digital Construction, future development of Nantong television and laid a solid foundation.

2000, the summer level built into the Shanghai Jiao Tong University started digital TV research and development. Various ministries at the national macro strategic vision and lead to specific policy driven by pragmatism and relentless, Shanghai Jiaotong University for its strong research and development that makes digital television research and development work smoothly, at present, terrestrial television national standard has been promulgated enforcement, HD Olympics, and the next few years the success of digital television development plans are moving into, all changes are the consequences of Radio and Television, Shanghai high-definition radio and television also contributed to some extent the changes.

Xia Jian Ping, said: "China's terrestrial digital TV GB is a long technical integration of various programs, single, multi-carrier modulation are two main aspects, such as technology and parameters to achieve a uniform, is the world's fourth-largest digital TV standards to achieve even more than the world advanced level. More importantly, the integration program with more complete independent intellectual property rights system. "

2008 1 1st, CCTV HD Channel formally launched, opened China's high-definition digital TV broadcast off. After digital television research and development and industrial units in the leading group members to work together more than 8 years, our research and development of digital television, industry and promote the use of a breakthrough progress. May 1, Beijing Olympics HD TV channel was formally launched. June 9, CCTV HD Channel in Shanghai landing. Olympics, Tianjin, Qingdao, Shenyang and Qinhuangdao Olympic cities such as Guangzhou and Shenzhen also has high-definition digital TV pilot. "HD channels begin broadcasting high-definition so that we have fully felt the shock of the visual impact for the future development trend of the market direction." Summer of peace building and the Shanghai market with innovative high-definition and the whole was, going forward.

Development is the last word "Deng Xiaoping said that development is the last word. Reform and opening up has brought us is the development of continuous development, and greater development." Summer of peace building such a description of the status of Shanghai high-definition. "In the digital TV industry, the biggest change is that we finally have our own independent intellectual property rights, have their own standards of our country, which truly reflects our national research capacity in the enhancement of expression of our reform and opening up results reflect the strength of our country. "

Change and results for the development of radio and television has brought substantial changes. Former radio and TV products in China can only follow the foreign technologies and businesses, operating equipment, radio and television are all foreign brands. Today, China has been able to terrestrial digital television into a national standard such as scientific research and industry, currently around the national standards, intellectual property rights of the digital TV industry chain has been formed, many enterprises quickly, strong follow-up, launched related products. Transmitter, color TV sets, integrated chips and Test Equipment, industrial equipment and other products and test terrestrial digital TV platform products have achieved new progress. Meanwhile, operation and promotion of digital television has also developed rapidly. The current terrestrial digital television has covered eight major Olympic cities, and the state will invest 2.5 billion yuan to support terrestrial digital coverage in the country, plans to use 3-5 years, covering 333 cities nationwide, and 2861 counties. In this process, the Shanghai high-definition digital TV technology has been widely used. CCTV begin broadcasting high-definition single-carrier technology integrated channels; Olympics Broadcast HD signals through a single-carrier technology in Beijing, Shanghai, eight cities broadcast for the first time sent to the people's house; more than 30 cities and regions using ground-Shanghai high-definition digital television technology coverage; Sichuan earthquake using the Shanghai HD Technology shows its emergency relief and crisis management of a strong advantage; Shenzhou VII capsule Shanghai high-definition search and rescue system uses the technology to show the world our country's space research and the overall strength.

Zhang Xiaoqiang, deputy director of NDRC, said China's digital TV industry to speed up the development of both China's industrial restructuring and upgrading of information needs, but also accelerate the development of information technology, taking a new path of industrialization with the needs of national economic development will generate great stimulus.

China is striding forward to the power of digital TV.

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