Share Your Advertising Budget Without Shipping Costs
Businesses around the world send out packages and mail on a daily basis
. It's part of doing business. What smart companies have realized is that it is also an opportunity to advertise. These items that go to different locations can also be the conduit for advertising your business and reduce your overall advertising expense. Let your packages and mail be your billboards.
No matter what postage delivery system you use, UPS, Federal Express or USPS rarely does a package or box go directly from one destination to another. There are multiple stops along the way and many hands that touch the package. Having a unique box with your logo will stand out among the others. Recognition is the name of the game in advertising. Almost everyone knows the red circles with the dot in the middle are Target's. That is the brand recognition companies want to achieve.
A sturdy, well made box states you are a professional company. Strong boxes have less of a chance to be crushed or damaged during transport and arriving at its destination looking like it has been through a war zone. While going green may be the fashion, choosing where your company goes green is important. You may not wish to use recycled cardboard if the material isn't going to hold up until it reaches it destination.
Good advertising means getting the right message to as many people as possible and having a design or motto that will be remembered long after the package has be seen. While initially it may cost to have the advertising put on the package it will be well worth it knowing the number of people who will see it. It follows the same logic of having a billboard in a crowded part of town. Smart advertising knows where to strategically place their advertising.
These items will cost you more than generic shipping supplies, but not by much. And this small investment can really go a long way in helping to promote your business. Think about it even if you only get a few extra sales a month from this form of advertising, it will easily pay for itself.