Shares Inc And Supreme Athletic Wear Form A Winning Ecommerce Fulfillment Partnership

Brian Kamradt and Jim Glasgow, of Supreme Athletic Wear

, have a young company, a great market, and a fantastic product. They did have one problem...too many orders. They needed someone to act as the warehouse and logistics of their operation so they could focus on designing new products and marketing the existing lineup.

Supreme Athletic Wear develops and manufactures innovative sports safety equipment. Their biggest innovation, and seller, the Spider Guard Web-Flex-Cup, is a revolutionary step forward in sports protection. The Spider Guard Web-Flex-Cup The Spider Guard Web-Flex-Cup is comfortable, flexible, lightweight, and allows athletes greater freedom of movement and provides the same protection as a traditional hard cup.

Brian Kamradt, inventor, owner, and developer of Supreme Athletic Wear's product line, was initially fulfilling orders out of his home office when the product and business was in its very early stages. As different athletes, primarily those involved with MMA (Mixed Martial Arts), discovered just how effective and comfortable his product is the orders began to be a bit too much for the start-up company to fulfill on their own.

Brian and Jim searched out a company offering fulfillment services, both traditional and those focused primarily on ecommerce. He needed a company that could accept and package orders for large scale retailers and also take care of packaging, processing, and shipping orders from his own online store. He also wanted a partner that could offer 4 very important qualities.

1. A company that was dedicated to protecting the Supreme Athletic Wear brand name - Order fulfillment and customer service are a large part of the user experience and brand.

2. An outsourced partner that understood e-commerce market opportunities and provides a complete back-end solution - Brian and Jim needed a company that could handle everything from order to door step, along with providing other value added services.

3. A management team with broad experience - The people involved needed experience in management, logistics, information systems, and customer service.

4. The ability to move goods effectively and efficiently - A fulfillment partner that could meet the needs of current and future consumers and has the capabilities to fulfill those customers' needs.

Shares Inc. offered all of the above, while helping to enrich the lives of adults with disabilities in Brian's community of Central Indiana. Brian and Jim saw the great rates, award winning services, and aid to the disabled as a winning combination.

Jim Glasgow sees Shares as a vital component Supreme Athletic Wear"s success. "Shares Inc has been a tremendous asset for a start-up company such as Supreme Athletic Wear." said Jim. "As a young company, we do not have the resources or capital to perform the fulfillment required by our customers. To do what Shares can do, would be next to impossible. From warehousing inventory to fulfilling pulling, assembling, packing and shipping product....they do it all. Frankly I do not know if we could be where we are today if we did not work with Shares Inc."

Shares, Inc. is a unique not-for-profit operation that employs people with disabilities from throughout Central Indiana. The multiple locations provide logistic advantages and supportive learning environments for employees to grow and become valuable members of today's competitive workforce. Also, as a not-for-profit company, customers can take pride in knowing that the revenues funnel right back into the Central Indiana community through the various services offered. "We are so happy to be able to support such a noble cause that provides real day to day help for those in need. Shares commitment to the physically and mentally challenged is a true inspiration. At Supreme Athletic Wear we firmly believe every company should give back in some form. By working with Shares we are able to help support this great cause." Jim added.

Utilizing precise inventory control, a flexible work force, and management with experience in logistics and ecommerce, Shares provided all the elements needed to make a perfect fulfillment partner for Supreme athletic Wear Sports. As Supreme Athletic Wear grows it utilizes Shares Inc.'s scalability, warehouse space, and workforce in fulfilling more and more orders every month. The savings in brick and mortar capital alone are amazing.

Account Executives at Shares even produced an instructional video, on how to properly package the Spider Guard, to explain the process to new European distributors who receive the separate items in bulk.

Shares Inc will continue to act a reliable extension of Supreme Athletic Wear as it grows, allowing Brian the time to develop and produce even more revolutionary sporting goods and Jim the freedom to effectively advertise and market.

by: Jason Eggert

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