Shijiazhuang: The Rise Of The Consumer To Enjoy Affordable Home Appliance Chain - Gome Electrical

Family would like to acquire Taiwan

Family would like to acquire Taiwan

Home Appliances ? 90% of people would choose to buy home appliance chain stores. Today, professional home appliance chain store in the stone city of blossom everywhere, rich products, suitable price and promotion battle after another for these chains doing brisk business as people buy appliances major consumer sites. Shijiazhuang, home appliance industry in 2003 is to chain, an important era of specialization. That year, the local electrical appliance predators the North, turned out to rapid expansion, the provincial capital people opened up a whole new appliance consumption.

Appliance store arms expansion of the "Shenzhen speed"

The North appliances from north to separate the group of "going it alone", with foreign home appliance chain of the forthcoming "invasion" are not unrelated. "Foreign chains are optimistic about the market, Shijiazhuang, to come conquering a city, we must seize the moment and of course the local appliance bigger, stronger, be professional, walk in front of them, pre-emptive." North Minister Yang Ruigang said electrical utilities.

2003, the consumer appliance market potential is already apparent. As the real estate market strong, wedding consumption upgrade, the public increasingly strong demand for home appliances. At that time, Dazhong, Gome,

Suning And other home appliance chain has been falling in major cities across the country foot shop, carving up the big home appliance industry, "cake", the field of home appliance chain are very positive about Shijiazhuang market, eager to rock city location, ready to "conquering a city." In this case, the group decided to north, the original home appliances department store attached to a separate isolated, set up equipment division of the group of the North, take the professional path of stone in the field before the chain to occupy the high ground of the market.

The North Electrical Division was established in July 2003, the establishment of the group include the North Mall store, the new 100 square shop, Kimberlin shop three stores, which is the newly opened store Kimberlin independent appliance stores, department stores no longer mixed. Just a month later, medium and large electrical appliances shop in shop Huayin announced Shijiazhuang market presence of foreign home appliance chain, after just three months, medium and large has opened Tianhe store, built of two wide-store shops; the same year in November, the U.S. State Electrical access to Shijiazhuang; early in 2004, Suning into Shijiazhuang.

2003,2004 two years, Shijiazhuang, home appliance chain store from scratch and then expanded rapidly, can be described as "Shenzhen speed." According to industry statistics, in 2004, Shijiazhuang professional appliance stores up to 14 hours, of which the North appliances chain stores accounted for seven.

Professional services to lead new lives

Up for rapid expansion of the potential consumer appliances, local, foreign home appliance chain are Maozuliaojin children, new products, price reductions, gifts, special machines and other sorts of promotions staged one after another, to the capital's people a taste of professional services many benefits.

The first is a wealth of goods. The introduction of a large number of professional home appliance chain novel, personalized products, electrical appliances were the North Division was established, the proposed separation of mining sales, procurement of simply purchasing, selling only in selling and purchasing department with a professional will have a professional "buy hands. " Purchasing the "buyers" who frequent contact with various suppliers to see goods on prices of home appliances brand, style and fashion sure is accurate, the purchase can be introduced when more and more fashionable products.

In 2003,2004, the appliance store's merchandise categories, and models has increased considerably compared with previously. Color diversity, and is no longer black and white before the world, red, silver-gray home appliances increased, complete with home-improvement purchase; size, the model has changed markedly, so that consumers feel a sudden breath of life style.

Second, is the price change. Appliance prices down, the increase in gift stores are also professional experience to bring consumers directly.

Price war so that the public have a "favor"

2003 years "11" is the Stone City appliance chain of a "scuffle."

by:gaga

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