Shopping cart recovery trends

Shopping cart recovery trends

Shopping cart recovery trends

Website visitors have gained considerable experience with online comparison shopping becoming common. This has led to an increase in the shopping cart /abandonment_rate. Ecommerce merchants must take appropriate measures and constantly monitor shopping cart recovery trends in order to recover lost customers. Research indicates that abandonment rates are a direct result of website visitors carrying out extensive online research to ensure that they get the best price.

Many experienced shoppers look for voucher codes online. Online shoppers that abandon their shopping carts are more likely to spend more online than those who don't. This is a clear indicator for ecommerce merchants to realize that shoppers who abandon their carts are very valuable. The research also indicates that those who abandon shopping carts like to shop around before making a purchase. Therefore, with the right remarketing technique, ecommerce merchants can recover cart sales and significantly increase their profits.

Nearly half the shoppers who abandon their carts plan to research more before selecting a product. This trend continues as online shoppers gain more experience on the web. It is important for online merchants to address the issue and optimize their shopping carts or opt for a remarketing program to recover sales. Several behavioral patterns of customers contribute to the abandonment rate. Some look for a better deal or are concerned about the costs of shipping and handling, while others may not be ready to buy. It is no secret that customers also seek discounts, coupons and other incentives before purchasing a product online.

Latest shopping cart recovery trends indicate that emails can be used effectively to remarket products and services and boost lost sales. Real time response mails targeted at customers that abandon their shopping carts is one of the best ways to get back lost customers. Email follow-up that begins soon after cart abandonment is known to bring a significant level of returning customer.

Trends indicate that only 20 percent of ecommerce merchants follow up through email. However, checkout reminders sent through personalized emails provide a competitive advantage and boosts profits as well. There are shopping cart recoveryprograms that enable merchants to act fast and target potential customers to come back and finish the checkout process. Research indicates that emails sent out within the first hour are the most effective. All it takes is the right remarketing program to recover abandoned shopping carts and convert them into sales.

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