Short Codes: Shortcut For Success In Your Business

Invention of mobile phone is one of the best inventions for the modern world so far

. It has changed our life a lot and it has become the third hand for us. People cant imagine life without a cellular phone. It becomes the part of ones life. As the usage of mobile phones is increasing, there are several facilities that the service providers offer. Facilities like SMS, MMS and interactive voice responses have gained their popularity in modern era. People are extensively using SMS service for their personal and professional purposes also. Many multinational companies have recognised the reach of mobile phones and also the power of SMSs and started promoting their businesses through it. We all receive lots of promotional messages on our mobile phone that inform us about the latest offers and schemes provided by the company. Another prominent development in this service is short codes. Basically, they are cellular numbers, shorter than 10 digit numbers as of a mobile phone. Short codes consist of 5-6 digit numbers.

They are designed in a form that one can easily read and remember it. Short codes can be beneficial in promoting products or to start a promotional campaign. It can be used for getting feedback for any particular event, launch or the services. There are two types of short codes dedicated and shared. As its name suggests, shared short codes are the ones that are shared with your existing customers. Dedicated codes are a lot costlier than shared one and are solely dedicated to only a single customer. There are various types of businesses that can benefit from these codes. They use these short codes for promoting different campaigns on social awareness programmes, government policies and various products. The short codes service is also used during election campaigning and reality shows on TV.

Being easy to remember, the short codes help in making the process of text messaging easy for any business by allowing people to send bulk SMSes to the customers. It helps in saving a lot of time, effort and money for any business. Short codes often come with automated response facility. It facilitates the service to respond customers automatically. Companies send a special keyword with these short codes through which customers can get significant information associated with the keyword.

In the modern day, marketing strategies play vital role in upgrading and boasting up the business. SMS marketing is the most cost effective and the sale booster in the recent years. SMS marketing works as a bridge between the customers and the service providers. Many big companies assign a unique short code to their each and every customer. So that, customers can attains desired information, simply by messaging to that particular short code. In todays world, customer is considered as the king for any business. Excessive usage of mobile phones, make short codes a great success for different businesses. Thus, short codes are extensively used for value-added services such as television program voting, ordering ring tones and mobile services.

by: Adam Fred

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