Shunde Business Perspective: The Brand Was Cluster Development

Objectively speaking, Shunde, brand development

, is still in a relatively initial stage, enterprises and government awareness of the brand on the appearance of more or interpretation. Thus, although the size of the business continued to expand, but the brand's influence there is shrinking of the worries, the performance of one brand of aging is more severe, and some brands even 10 years on end without any change, more brands then there exists a state of mind rest on our laurels, that brand has been established, the harvest time is on environmental change little after the brand change concerns, etc.; Second, the integrity of the brand strong enough, even with enough integrity to individual brand promotion strategy in order to momentary economic interests. Second, more and more enterprises to build brands in the market speculation maintained above the substantive content of the brand's substantial enough; third less than the quality of attention, emphasis on economic benefits at the expense of brand-effectiveness; 4 is the lack of awareness of the long-term brand strategy, while taking into account the immediate, not effectively take care of the brand's strategic interests and so on. Existence of these problems to a large extent, affected the healthy development of Shunde brand, must be concerned about.

Shunde Business Perspective: The Brand Was Cluster Development

By: zzj89@foxmail.com

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