Sign Walkers: A New Form Of Marketing
Sign walkers are used as a unique form of marketing among comprehensive array of
outdoor advertisements that effectively drives traffic, increases sales and promotes the brands. Sign walkers are uniformed staff members who stand in a high traffic areas with a particular sales theme sign directing customers to a sale. Sign walkers have some common synonyms such as sign wavers, sign guys, street signing, human directionals, sign holders, walking billboards, sign twirlers, human billboards and directional signwalkers.
This is a strategic way to communicate with existing and prospective customers and they consistently weave huge sales message billboards to draw the attention of larger spectrum of audience. This new form of application has overwhelmed the conventional way of business and given an extra mile to increase sales traffic into the shop.
Why sign walkers are effective:
Targeting customers through diverse forms of traditional marketing such as television advertisements, email marketing, door hangers are effective; yet, marketing is such a field that constantly demands innovative and fresh form to accomplish business mission. It has been seen that movable objects such as sky streamers, balloons and sign walkers grab more attention. This is a highly effective marketing where passersby are exposed to a specific message.
Today, the marketplace is highly competitive and marketers, advertising agencies, and companies seek economical way to market products and services or special offers and advertise services or products through sign walkers. It significantly lowers the marketing cost and is called one of the best alternatives to take the competitive advantage. If offers are beneficial for buyers, people will surely flock to the shop or website even to check out services or products. Furthermore, children get attracted with such spectacular objects and they play primary role behind over 70% purchasing decisions.
Businesses taking advantage of sign walkers:
Any kind of retail businesses can benefit from using sign walkers as it has proved to be effective generating considerable amounts of foot traffic to their shops. It is widely used to promote Restaurants, Auto Dealerships, , Mattress Stores, Game Room Furniture Tile Furniture Stores, Jewelery Outlets, Linens, Bed & Bath, Fitness Centres, Retail Chains, Spas, Housing Tracts, and Flooring Outlets, Carpet Stores, Home Improvement Centres, Hardware Stores, Billiard Tables and many more.
How effective are sign walkers?
The demand of sign walkers has significantly increased in last couple of years. A NPR radio story has revealed that a company named Eventz Extraordinaire has a group of approximately 650 human directionals to help promote local businesses and special. Moreover, Wikipedias entry on the same says, Human directionals are a common sight at everywhere. In October 2006, about 8 percent of the 3,600 people who inquired about model homes in a housing development in Moreno Valley, California were inspired to visit there from sign walkers.
by: Phoenix Delray
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