Significance Of Symbols In A Corporate Logo

A Business logo is a graphics symbol that carries a visual representation of an organization

. It represents the visual identity of the company. A trademark of any enterprise consists of text, visual symbol as well as color. Many marketers prefer using the combination of these three in order to create an attractive trademark. Out of all these elements, visual symbol has the potential to carry a self-explanatory image. It reveals the nature and core personality of a company. One can also divulge the core spirit of an organization with clarity and lucidity. Designing an attractive and visually appealing symbol is necessary in order to allure the target customer towards the organization.

An attractive visual symbol also makes a product or company brand name visually appealing. The symbol can consist of a graphical mark or representation depicting the companys core essence. You can choose a symbol that graphically explains a reader of the kind of business dealt by an organization. It is a visual element that transcends all the language and cultural barriers. These language or cultural barriers cannot be overcome in case is text is used. For instance, a person understanding Chinese and not English may not understand a trademark which has got text in English language. However, a person can easily understand a visual symbol used in a trademark irrespective of his nationality, culture or mother tongue. The color is another vital element with which a marketer can communicate the message of a company. The shade conveys different meaning in different types of cultures. For example, in some culture a white color may signify peace and worn during the time of someones funeral. The same color may signify piety and celebration in other culture and may be worn during wedding ceremonies. Therefore, shades should be selected by an entrepreneur for a trademark after much intensive research on the target customer. A businessperson should decide on a color that best reflects the culture of the target customer and can appeal the customer. A unique visual element can distinguish a company from the competitors. It can also convey the essence of the message of a marketer to a wider set of audience. Such a representation can also transcend the boundaries of geographical location and can make the company understand itself to the people belonging to different cultures and nationalities. One can also create logos with the help of available logo maker tools.

by: Lonard Math

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