Significant Value, End Device Manufacturers Concerned About The Well
2007 years, China has become the world's largest Semiconductor Market
, sales of semiconductors worldwide total sales accounted for 1 / 3. In 2009, the global semiconductor market experienced downturn, China has become an important driving force of the market recovery. Therefore, semiconductor companies in China's market share and brand influence is to ensure that they can continue to grow one of the key factors.
Brand is the golden key to open the door to customers
brand for semiconductor engineers and procurement staff
system vendors have five major semiconductor supplier evaluation indicators
Semiconductor brand to rely on history and word of mouth to accumulate
Few years ago, a peer-to reporters in Taiwan, a Taiwan one of the best IC Design company, said: "They are too low-key, and in the outer office where they are, you can not even find their company's Logo." This situation to some extent reflects a common characteristics of semiconductor industry??? A low profile . As for the end consumer does not directly, even a very successful business, they did not end enterprise or other IT Display of awkward with the enterprise.
Although the low-key, but the semiconductor industry is very much agree with the value of the brand, that it is to help corporate customers to open the door to the "golden key." "While our brand is not necessarily well known, but as a B2B business, semiconductor business must be in some fields, a system vendor for each and every design engineer to understand, but also universities and research institutions need to be understanding." Renesas Semiconductor Management (China), chairman of Pyeongtaek, said large. In other words, the semiconductor brands should be able to design systems based on their design engineers and procurement staff deliver competitive information to help businesses win customers is an important market weight.
After years of development, at present, China's main terminal enterprises Components Procurement and evaluation has become a more perfect system. To ZTE, for example, they usually from five areas, namely, product technology, advanced degree (T), cost (C), delivery period (D), quality (Q), and service support (S) to evaluate and manage element device supplier. These five aspects and components supplier of brand closely related. Therefore, the semiconductor Which brand has been laid in the basis of these five, Which companies in China, competition in the market to take a dominant position.
Furthermore, since semiconductor customers are facing brand??? Design engineers and procurement staff is a group of high professional quality, so the brand can not rely on the semiconductor Advertisement And other "superfluous" to build, but also on real historical records accumulate, and even word of mouth needs to spread this way. For example, if a semiconductor company in the history of the supply of goods has never been missing, it's brand image will not produce negative effects in this respect; but if a company continued high prices, it's brand image will with this label. In the Chinese market, due to high-quality design engineers and procurement staff groups is rapidly emerging, therefore, through various forms of semiconductor manufacturers to build their own brand is particularly important.
In addition, in recent years, due to end-market competition, a competition between a terminal products has been the gradual evolution of the whole industry chain where the end product of competition. In this situation, the added value of semiconductor brand also emerged. Some terminals will use its own brand used by the major internal Chip Brand to convince customers. For example, some computer brands play a certain brand of CPU manufacturers, some LED (Light-emitting diode) displays used in enterprises have also played the LED chip brands. In this regard, embedded system Technology Co., Ltd. Shenzhen Patriot, published out of the procurement manager, said: "In the end the overall performance of products similar or identical cases, there is no advantage if the price, companies often end with the main components of the brand as their competitive advantage.
Significant Value, End Device Manufacturers Concerned About The Well
By: yoyo
Pipe Manufacturers Understanding Manufacturer Incentives Flavour Manufacturers Wire Ropes Manufacturers Vending Korea, Ice Maker Kit Manufacturer, Launches Sparkling Water Maker Acura Manufacturer Boilers Manufacturer - Why Does Industry Need A Specific One? Vsi Series Centrifugal Impact Crusher/aggregate Crusher Manufacturer Wks Series Symons Cone Crusher/gravel Crusher Manufacturer Manufacturers Of Silicone Wristbands Kytola Instruments – Manufacturer Of Positive Displacement Meters Yamaha FJR1300 - XDECTM ECU manufacturer - CRb-100 Test Bench manufacturer LED Manufacturer - The Revolutionary Power Saving LED Lights