Six Household Appliances Industry Inventory: Local And Foreign Investors Leading The Trend - Hisense

The 5th anniversary of China's accession to the industry inventory of 6

Since the end of 2004, full liberalization of China's retail market, China's overall retail industry is steady growth, but the forms of different shows on different situation. Foreign hypermarkets because of their advanced management experience and capital operation of the means of gradually showing advantages, its rapid rate of expansion is worrying. The smallest degree of local competition, with its regional department store brand and seek progress for many years, so that "foreign department" look its sigh. The strongest local Chinese home appliance retailers in Dances with Wolves in the beginning of recombination, the initial resistance from the open, into a now calm face.

Advantage of foreign supermarkets starting to prove

1995 joined China's first foreign hypermarket Carrefour in China's retail industry is not fully open until the policy in various ways to fight edge ball, after years started taking its number of stores in China not only far ahead of the world's largest retailer Wal-Mart, but also the formation of local supermarket chains overwhelming trend. According to its Public Relations Manager Li said, and now Carrefour stores in China has reached 85. Different, in 1996 Wal-Mart entered China's open door policy because of restrictions, visit the Chinese market has been losing money for years, the speed is very slow during the shop: average 5. But since 2005, with the policy of opening up, its a year out of 14 new stores. Recently, rumors of the acquisition of Trust-Mart Wal-Mart's desire to accelerate the expansion of more than 100 stores.

With the gradual opening of China's retail sector, foreign retailers in China, focused on competitive advantage hypermarkets Format, they seize the Chinese new stores by first and second tier cities, with sales of more than a local supermarket. Shanghai Chain Management Association, Shanghai 2005, 67 foreign supermarkets (hypermarkets account for 53% of the total number) had completed 76% of sales in the city mall.

Retail analyst at CITIC Securities Co., Ltd. Chen Chen expressed concern that "the absolute advantage of foreign hypermarkets have appeared, while the local supermarket only first-class level in the stream of foreign capital. If this continues, means that local Chinese supermarket in the retail the status of the industry no. "

Local department store is far better than foreign

Local department stores and China is in the process of opening up the retail release of energy, big business, Dalian, Beijing, Wangfujing, Shandong Ginza department stores such as several first-class group, with strengths and resources in the past years, gold monopoly sign, its total sales, store growth and the number is far better than Parkson, Pacific and other world famous restaurant, dominated by the hundred in 2005 the forefront of retail enterprises.

According to reports, the second and third tier cities in the department store business in the retail industry competition degree is the lowest, although the same foreign tax benefits and other general merchandise super-national treatment, but the local regional enterprises have unique competitive advantage and reputation , not its overall competitiveness, as supermarkets are significant differences between, and this gives hope that the foreign department sigh.

M & A boom lift home appliance chain

Commitments under the WTO protocol, by the end of 2004, after the full liberalization of China's retail market, allowing wholly-owned enterprises to enter China and are not commodities quotas. However, entering China in 2003 the world's largest home appliance chain, the world's 500 Best Buy but nothing residence. End in May this year acquired a high premium Jiangsu Five Star Appliance. Chinese home appliance chain of value and competitiveness is evident.

Home appliance chain is the highest degree of market concentration, one of the most competitive industries. Local home appliance retailers as an earlier start, has accumulated abundant capital and rich management experience, from the initial resistance has been opened into the now calm face.

Present Gome, Suning, Dazhong and other domestic companies have monopolized the market. States United States after the acquisition of Paradise, to further consolidate its giant status. Suning has a frank expression of high-rise headquarters for the local appliance retail businesses, not foreign pressure.

by: gaga

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