Six Key Factors That Influence Tv Advertising Costs In The Uk
The work of coming up with the advertisement is over
, and now, the advert has got to be aired. The price of advertising varies from one channel to another and from time to time. These are not the only factors that determine the price of airing the advertisement. Let us walk through the determinants of the advertising cost.
The type of the commercial
Commercials are mainly of two types, DRTV and Branding. The DRTV commercials are more reliable as the consumers respond almost instantly. They are aimed at evoking immediate responses. The branding commercials aim at creating awareness of the existence of a certain product and therefore have to be repeated severally so that people get familiar with it. These are aimed at creating an emotional connection with consumers leading to customer loyalty. This type of commercial is more costly.
The length of the commercial
A standard commercial is normally thirty seconds. This however can be reduced or increased depending on the demands of the advertiser. A commercial can run for as low as ten seconds. In this, the payment may be half the one of thirty seconds. It may not be easy to give a standard figure for the cost of airing an advert as different channels charge differently.
Target audience
When one makes an advert, they normally have a specific targeted audience. These are the people for whom the advert is meant as they are considered to be potential buyers. The targeted audience may vary from children, young men or young women, older men or older women and sometimes a combination of some of these like children and their parents.
When an advert has a highly selective audience, it becomes quite expensive. It is also quite challenging and may not hit the target as expected and anticipated. In this case one has to be very cautious of the timing. Find out more about timing in the next point.
Time of the day
Commercials are cheaper to air on weekdays and during the day. It is important to note that during such times there are very few viewers. It is not advisable to go for that time since, though the advert will be aired, it may not reach many people and would therefore not achieve the intended purpose.
If an advert is meant for the older generation, it is best allocated the evening time when they are from their daily routines and jobs and have retired to resting rooms. For children, weekends can be more advisable as most of them are not in school. Some advertisements that are meant for the whole family can be aired on Sundays when almost everyone is at home. The airing should be frequent so that people get used to it and familiarize themselves with it. Now, slots during times when there is anticipated to be more viewers are usually more costly.
Time of the year
Certain times of the year are low seasons. During some months, advertising is very expensive due to demand. For instance, during or around Christmas, most people are on holiday and there are all sorts of things to advertise on. During such times, the airing rates are very high. This should not discourage anyone though. If that is the time that the intended audience is available, then the cost would most likely be worth the benefit.
The channel used
We appreciate technology. Previously, when there were very few channels, the airing prices were very high as there was competition for space. Now, with the satellites, there are many more channels. This provides a wide range from which to choose. People have different preferences. Some consider certain channels to be better than others. There are channels though that are worldwide or have more viewing figures. To advertise in such is more expensive than in the ones that have a smaller viewing number. Here, one can also choose to use such a channel if the audience intended watches the given channel.
Factors influencing
TV advertising costs in the UK be exhaustively discussed here since there are several other minor factors that generally influence
TV commercial production cost. These include the actors involved, lighting, sound, motion, graphics, post production services like editing, clearance and delivery charges. The choice of a good
London rehearsal studio can also save one a lot of cash.
by: Sarah Shore
Sms Mobile Advertising Increase Your Brand Value The Right Steps To Choosing The Right Political Advertising Agency Adding A Pay Per Click Campaign For Your Political Advertising Campaign Modernity In Advertising! Efficient Media Buying Tools: An Advertising Requirement 10 Benefits Of Transit Advertising Key Benefits Of Advertising! Effective Poster Advertising Guidelines 3 Secrets Of Effective Outdoor Media Advertising Tourism Board Unveils Advertising Campaign For Costa Rica Holidays Mobile Advertising The Future Looks Bright Outdoor Advertising In The Uk - Latest Trends Three Ways To Save On Yellow Pages Advertising