People looking for home security generally look to the major players who have basically monopolized the home security market. Now there is a new play who is doing things through network marketing and that is Skyguard 360. This company is expected to make an impact in the home security business in 2010.
The company is new to the home security market and is attempting to separate itself from its competitors by providing something that the other companies do not. With the economy the way it is, a lot of people are looking to secure their belongings, but cannot because of questionable credit. The major players require their customers to have above average or excellent credit rating before they will provide their services.
Skyguard plans to network market to customers with questionable credit, apartment owners and individuals who are usually turned down by other security companies. Using a scare type tactic, the company can be sure that individuals looking to secure their families and belongings will continue to be good customers even if they have to sacrifice other luxuries such as cable or satellite television.
Retaining their customers is one of the greatest abilities a security company can have because it provides a cash flow and customer base that can built upon. It can not get any better for a business like this than to have fantastic retention. The company plans to add additional services along with a co-op that will kill two birds with one stone.
The company also has a system where their sales representatives can utilize a large joint advertising campaign. If a business owner does not know everything about building their business than they can cooperate with Skyguard and learn while the company helps them build the business. This helps the customer stay in business and promotes loyalty that the other industry providers cannot get.
This joint campaign is in popular magazines and newspapers around the country with large subscribers and the advertising will be seen by millions of people. No other security company is doing business this way and will only expand opportunities for Skyguard and of course, the companies that choose them as a security firm. Getting advertising at the same time you are getting your facility secured. Who will complain about that service?
This advertising will be covered by the cost of the service the company provides. So in simpler terms, a business can get a security system set up and also get advertising included with the monitoring of the security system. This opens the door to a business by taking advantage of two separate things at one price.
People will have to pay attention to this company because it looks like it will be a mover and shaker in 2010. Skyguard 360 has a co-op security/advertising campaign, niche market that is not being filled by others and is a new brand on the market in home security. All of these separate the company from the rest of the crowd in this industry and will make them more attractive to customers looking to fill two needs.