Skyworth Small Appliances National Devaluation New "experiential Marketing"

At home,

At home,

Consumption

Who can be a free trial

Home Appliances

The. Recently, Skyworth application

Electronic

Devaluation in the country a new "experiential marketing" model, and openly committed to all consumers, free home delivery, the probationary period to ensure the appearance of integrity as long as no one was injured, not the Heart are free to exchange, return, satisfaction with pay.

A long time, "experiential marketing" is only used in Europe and North America extensively. Consumers

Supermarket

, Stores to buy any product within a certain period, if dissatisfied, they can be replaced free of charge, this tradition of "experiential marketing" is the first payment after the trial. Moreover, the business product exchange conditions require a higher, consumers have to take some risks. Today, Skyworth's new "experiential marketing" to consumers eliminate this concern, the customer selected products for free home delivery for customers to enjoy at home, try, and if not you can exchange or return at any time, this try before you complete the payment method to break the traditional marketing concept, reflects the Skyworth technologies and products for their own self-confidence. Business operations of this new marketing model may have to take some risks, but may increase consumer brand loyalty and ultimately increase market share, leaving consumer spending without worry, to achieve "win-win." This new "experiential marketing" beyond Europe and the United States as the world's most high-quality leader

Service

One of the ways.

Skyworth Zheng Gang, president of Applied Electronics, told reporters: Skyworth new "experiential marketing" is collected after a survey of consumers, according to consumer demands careful to introduce a new sales methods, to provide value-added services than consumers expected. At present, it first needs to implement in a consumer's residential area, the sales counter and product moved into the district of; for interested customers on Skyworth product registration simple, then the product delivered to your door, free installation and explain Caution the trial time agreed upon by both parties, but the free trial period not exceeding one month; Finally, the establishment of consumer electronic archive, will each have purchased or tried Skyworth consumer information products into the repository, if consumers to buy other products to replace products or intention, Skyworth sales staff will visit the fastest speed, according to archival material to provide consumers with the best of the feasibility trial and purchase options.

To further improve service levels, Skyworth Group has also taken three steps to ensure consumer satisfaction. The first products to all trial users of commitment to ensure the product as long as the appearance of good, not satisfied with the exchange at any time without charge; Second, a comprehensive shopping guide to enhance the quality and professionalism of staff, wearing a uniform marked with Skyworth work clothing label , work wear brand, to ensure that for every customer to provide green products and environmental services; Third, the establishment of direct sales Web site, opened a 24-hour customer service hotline order. Customers that at home click www.skyworthsales.com, or call 0755-83182322, Skyworth staff will free home delivery, and all products within one month free exchange.

Although Skyworth launched the new marketing model has just launched across the country, manpower allocation and pattern of flow in continuous improvement, but the new experiential marketing has been widely acclaimed by consumers and support. According to market survey, Skyworth "experiential marketing" in this April to promote only the pilot has been in Shenzhen, sales continued to have growth spurt is expected in July, the country only

Small appliances

Product sales of up to 4 million.

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Skyworth Small Appliances National Devaluation New "experiential Marketing"

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