Slashing Your Bid Price For Online Ads

People are drawn to your ads when you are relevant

. Being relevant means speaking to them with the right words at the right time. This is also the formula for success for paid ads. When you are relevant, people click on your ads, the ad company will reward you for it, your cost drops and your profit soars.

The question is: what do most ads company base on to charge you lower for your ads?

1.The CTR of your individual keywords as they perform alone, not the total CTR of your ad groups.

2.Take the keyword and insert it into the headline of your advertisement. In this way, you are writing relevant ads and will likely be allowed to bid for a better position at a lower price. This will in turn convert to a higher CTR.

3.There are other relevancy factors that the advertising company are likely not to share. These factors may also defer from other companies.

Advertisements are not written to entertain. They are meant to speak to the customers in a conversational way, so as to build trust, educate and persuade them, rather to impress. Being amusing and boastful will make people resent you. So just do what a good salesman should do: write the advertisement as you would speak to a customer over the phone or face to face.

Now that you have received tips on how to boost your internet marketing business, I have an interesting story to share.

A miser bought a piece of gold with all his hard earned money, which he buried in the ground beside an old well. He visits the site daily.

One of his friends noticed he visited the site often and decided to spy on his actions. He soon found out the location of the gold and stole it.

The miser, upon the next visit, wailed in sadness when he found the hole empty and his gold gone.

A neighbor, seeing him full of sadness and grief, and learning the reason why, said Go and put a stone in the hole and pretend the gold is still there. This will make you feel the same as before; when the gold was in the hole, you did not make use of it.

by: Elwin Yong

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