You are reading this today because you have made a conscious effort to develop and
maintain your business or perhaps you are not yet in business and you are doing some preliminary research. You want to know what it will take to find new customers.
You have likely looked into Yellow Pages advertising. Incredibly expensive is it not? Perhaps even radio, television or newspaper advertising has crossed your mind. After all, these are viable and time tested methods to explore markets and drive new business right? They used to be. Not anymore.
A search engine on the internet has led you to this article. You found it. I did not go looking for you. I strategically placed this content where I knew only those I cared to reach would find it. I find it odd that business owners with real capital and extensive knowledge in their markets would just poke around in the dark in an attempt to bring in new revenues. They do this because they do not know any better, not yet.
I understand internet marketing. I have made that pretty obvious just by being exactly where I needed to be in order for you to find me. I truly believe that business owners like myself need to take control of our marketing platforms. In your case, no one knows your business better than you do. If you want quality, qualified and ready to buy prospects to talk to every every day you need to fully grasp and understand one rule.
"The right prospect, at the right time and the right place is looking for you." Your absolute best prospect is the one looking for you. If you are putting generic ads out there hoping to come across the right customer that is like throwing your net out to sea. Be a lighthouse instead and bring your prospects to you.
If you have purchased leads before you have probably done so with good intentions. The decision to purchase leads usually comes at a time when a marketer, salesperson or business owner has hit a wall. Tired of trying to convince people to become prospects the natural next step is to find a way to cater to the "searcher".
As a result of this niche naturally developing on its own there is a huge surplus of websites selling leads. Lead purchasers from all walks of life and all lines of industry are buying up leads based on the premise that they are not in the marketing business so they should just let someone else do the prospecting leaving the business owner to close sales in his/her area of expertise.
The problem with purchased small business leads is that they are rarely exclusive to you. They are often sold to more than one small business. You end up paying to talk to your competitors prospects! That is insane. Especially when purchasing leads at a premium.
If you want to get ahead and stay there you need a dynamic approach. There is some setup time and a little financial investment involved in setting up your own private lead generation system online. It is worth so much more than you will ever put into it though because you will own and control this system online.
Your next step towards lowering or completely eliminating your marketing expenses while increasing your enjoyment and revenues at work begins with taking control of your small business lead flow.