Small Business Marketing Strategies - 6 Keys To Making Every Marketing Effort Work

Small Business Marketing Strategies - 6 Keys To Making Every Marketing Effort Work

"Business is about people..."

But more importantly, "Without people there is no business."

Because of this, every effort that is made in the marketing area has to be focused on one goal and one goal only - to build relationships with people.

This concept is so basic in theory, and yet so difficult to practice.

I mean, look at all the people trying to build relationships outside of the business arena. How well are they doing?

Can you imagine trying to build relationships in the business environment, where money is such a strong influence - pushing us toward selfish ambition?

Well I want to give you 6 keys that will turn any marketing effort, whether online or offline, into a relationship building opportunity that customers will love you for.

1. Add emotion.

Make an effort through your marketing to connect with people on an emotional level. Remember, they are buying for mainly emotional reasons, it only makes sense that you uncover and understand these reasons.

In order to do that that means you have to be vulnerable about your emotion - something that may be difficult for you. But if you do, you will build a deep emotional bond with your customers, and a loyalty that will last for years.

Tip: Listen, ask questions, and share your personal experiences and feelings with your customers.

2. Be personal.

People want to do business with people, not a corporation or a business.

They want to talk to you in their language - and they want it to be a two way conversation.

For this reason, you need to put aside the business facade and be as real and down to earth as possible. I would even go to the length of saying that you need to talk, or write as if you were talking to a good friend, or even a 10 year old. In other words - make it simple, stupid.

Tip: Talk or write to your customers like if you were talking to someone at the watercooler at work. Don't worry about using proper English - regular people rarely do anyway.

3. Be helpful.

Remember, your customers are coming to you with a problem. Or they have a strong desire they need your help in fulfilling. Either way, the more helpful you are, the more they will trust and cling to you for your help.

And that help must be useful too. If you honestly can't help them - find someone who can. They will still appreciate you for it, and probably comeback to you, or refer a friend.

Tip: Make them promises and give them the confidence that they can rely on you to get the problems resolved and their desires fulfilled.

4. Be Thoughtful

Help your people think. In other words, ask them the kind of questions that will help them think through their decision making.

Ask them questions about the pains they feel, the rewards they will get for taking action - or about a vision for a better future.

By asking them questions you help mold their perception - and to many of us, perception is reality.

Tip: Make a list of thought provoking questions that will help your customers come to their own conclusions.

5. Be Credible

How can you help build people's trust in your genuine concern and your capability to fulfill on your promises? You share about the amazing results you've provided for others - even better if those others can share it themselves. Or you can post your credentials where people can see them.

People need proof to reduce their risk and to logically justify their purchases.

Tip: Talk about other customers you have helped. Share with them the results you have produced for others. Have others provide references and testimonials for your work. Share your credentials if you have them.

6. Be Motivational

I was watching Anthony Robbins on the QVC channel the other day - and I was so pumped up, I almost bought his program. As a matter of fact, I may buy it this week.

Why? Because of his uncanny ability to motivate me to take action.

People want to be motivated, and they need to be motivated. Maybe they need a reminder of the greener grass that they will play in once they buy your product. Or they need a reminder of how bad it is now without a solution to their problem. Or maybe they need a pep talk to help them overcome their indecisiveness. The point is the same. People need and want motivation to make hard decisions.

Tip: Remind people of the pain they are in, the consequences of those pains, the rewards for taking action, and the vision of a better future. Then call them to a decision.

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