Small Business Marketing Strategies Feel The Fear And Do It.

There is a high probability that you have read the book by Susan Jeffers Feel the Fear and Do It Anyway

. Its a great book and well worth the read. Dont be afraid!

If we relate the book to business, we see it first hand how people have not made decisions about their business that has ultimately cost them their business.

While not exactly a small business marketing tip, it is still important that when faced with fear in your business, that you make a decision quickly.

Procrastinators lose in business not because the delay making decision but because they end up not making a decision at all.

The primary reason for not making any decision is that they are fearful of the outcome and they would rather continue on the current path even if the current path is losing them money.

So what exactly is fear We call is False Expectations Appearing Real. I like to think that most people have handled everything that life has thrown at them so far, and in many cases they would have had very little control over much of it.

Id also like to think that people will continue to handle everything that life will throw at them. People are resilient. You are resilient.

Fear kills business. If you have fears about loss, about your own ability, about friends, about success, about failure, what do you think those fears are doing for you? They are making you incapable of decision, incapable of taking action, incapable of getting stuck in. These three things alone form the mainstay of a successful business operation.

Coaching business owners to make decisions, however small, always has a positive effect on the business. It is evident that no making decision has the opposite effect.

Remember that if you make a decision and it proves to be a wrong decision, then make another one to correct it as quickly as possible. As the saying goes, Correct it, dont protect it. It is all about making the decision and then set about making that decision right. Don't waste time on second thoughts move on and move forward.

Many of the greatest leaders of our time have been faced with challenges and have been overcome by fears. They have conquered these fears at the crucial time and they have then lead the world to greater things.

How fearless are you? Remember that fear is false expectations appearing real.

Are fears preventing you from lining your dream lifestyle?

by: Derek O'Dwyer

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