Small Business Marketing Strategy - Making E-commerce Work For You

A method that has been very successful for me has been the e-commerce

. I have a business, it is a rock 'n roll clothing store. We've got a store and we do a little bit of online business as well. The good thing about an online business when you're doing e-commerce is, it's a lot higher turnover. The good thing about e-commerce paired with small business marketing strategy you can build lots of product pages and all of them will be very highly targeted for the product name. This may even include the SEO products for that matter.

So from an SEO services point of view, it's very easy to pick up these long tail phrases that will convert really highly because you're going for these buying phrases. We drive over 1000 unique visitors a day to Planet 13 online. I think there are over 2000 products, so there are more than 2000 pages on there, there are different category pages and so on.

That business is 100% free traffic, we don't have any paid traffic or anything like that and it outdoes one of the old stores that we used to have. That is online and search engine secrets we have one person who works part time and the overheads, when you compare it to a retail store and you're spending $7000 a month just to rent out a place in Greensborough Plaza, it's worlds apart. So we're really shifting towards that. There is a lot of opportunity for on page and internal linking as well because of the size of the website.

Then we've got selling services. For selling services, just be mindful, as an internet marketing consultant, I have never been a big advocate of this because you're selling your time for dollars. If you're going to do that, include in your small business marketing strategy to ensure you're selling at a really high price. If you're going to be selling your time for $20, that's time you're never going to get back. We all know it is the most important asset we've got, so you want to be careful there.

That said though, it is a very easy opportunity, there are a lot of people who just don't do things well. I think the vast majority of people don't execute very well. You want to make sure that you can add value and you want to make it better. You have a look at what other people are doing and then you just make it that little bit better.

For selling services I suggest give away a free report and collect opt-ins and add videos as part of your small business marketing strategy. If you do those things, it will put you head and shoulders above everybody else. The free report you can see on Melbourne SEO Services. The dentist, who is a client of ours, the example is there. We don't actually do it there, or not yet because we have only just started working with him. The idea is, you want to build up that data base so that you can continue to market them.

by: Jimmy Cox

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