Small Business Marketing Systems

Small Business Marketing Systems

Small Business Marketing Systems

One of my team members was telling me about a restaurant that he used to visit as a child. It was a popular local place that many people visited each morning. Every Sunday, after church, there was a line that of eager patrons that were happy to wait to be seated. With a quiet roar of conversation, great food and atmosphere it was worth the wait. This restaurant had a great crowd of people for over 30 years.

Recently he shared with me that when he visited his family he noticed the restaurant was no longer in business. People werent waiting to be seated, no more happy conversations, just a dilapidated for lease sign hanging in the window.

The restaurant business is a tough business, but it isnt any different at the core. At the end of the day when you can keep lines of people coming to your store (or a flood of web visitors) you can remain in business. When you dont change with the economy or adapt to new ways of meeting the needs of your customers your business might not make it.

When he told me about the restaurant I got to thinking that they were counting on just 1 system. They were counting on that great traffic after Church on Sunday. They counted on the locals supporting them from breakfast through dinner but it didnt work. Far too often business owners count on just 1 system, as I shared in the video. With just 1 system in place you leave your business exposed to massive risk.

To help you avoid seeing a for lease sign on your own business I invite you to consider the following questions:

1. Where does most of my business come from now?

2. How can I offer more value without breaking the bank?

3. What marketing can I put into action that will match my personality?

4. What I am willing to pay to get a customer to come through my doors?

5. What can I change in my business today?

Although these questions might sound simple at first, trying answering them each week in your business. A business plan or a marketing session isnt something thats done in tough times; it should be done constantly WHEN you want to improve your business.

In addition to these 5 questions I have 27 more that will help you to find out how you can beat the competition and the economy. Reserve your FREE, 15 minute 1 on 1 time today, and I will be happy to share more.

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