Small Business Marketing

Small Business Marketing

Small Business Marketing

Todays soft market and competitive environment is in need a true Small Business Marketing plan that can counter all the competitiveness that is felt in todays market conditions.

With the big-box stores and power-hungry independent brokers and agents increasing their internet advertising, one doesnt need to conduct much market research to realize they have a difficult path to follow if they want to survive this competitive environment and soft economic climate.

At first glance, one may think a solid small business marketing plan would need to consist of hiring a high-profile advertising company or advertising agency just to compete and control your portion of the business available in your niche.

Taking this a bit closer, one may think hiring an online advertising agency or some form of web advertising company would be reasonable and expected. As it is more common to obtain some type of online lead generation marketing plan today, which in turn could lead to more potential sales.

However, an internet advertising company in developing a small business marketing strategy is most likely going to steer you to some high cost search engine placement rankings on the major search engines. This is typically done in two ways, one to help you with your web promotion organically (SEO) which can become a rather lengthy process, or pay-per-click (PPC), both of which in hope to create a lead generation funnel for your business or services.

Both methods have their benefits, but both can be rather costly.

A true small business marketing plan would have a competitive formula with future thinking modules to help you compete today and tomorrow. In addition, this plan should also help you deal with the onslaught of the larger retailers and larger independent service providers and well established tradesmen for that matter.

Such a small business marketing plan may sound expensive, but youd be surprised whats available today to the smaller, less established entrepreneur. Yes, whats found online can be assumed to be dominated by larger firms, but there is no given rule for this to continue to take place either.

A small independent tradesmen or independent agent for that matter could easily build a presence online by following a few proven steps that actually work if you know the right sources to go to.

For instance, one could go to Google Places and establish their presence on Google Maps if they implemented an overall plan of attack through this online media form. Business directories and listing services is another form of building a presence online.

Though the majority of these directories seem to not amount to much weight for your local rankings, but if you strategically implement those steps, one could have a solid impact on luring potential customers to your store or service from your competitors.

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