Small Business Social Media Marketing Idea
Small Business Social Media Marketing Idea
Today, were going to talk about social media in business.
And not just social media in business from a generic, Social media is good for business, and business is good for social media kind of talk.
Were not gonna do any of that because weve all heard enough of that over the last few years. Instead what were going to do is talk about a specific small business marketing strategy that quite a few business owners that weve been working with have been applying and been getting great results with and since so many of you have been asking questions about the Social Business Advocate Model, were gonna go ahead and answer them for you.
Hopefully in a condensed couple of minutes version of these small business marketing tips anyways.
And for the rest of you who are watching this, that have not asked any marketing questions, I think that you should probably stay tuned, or keep watching, because youll get value out of this as well.
So, just so you know, what the Social Business Advocate Model is, is when someone in your business, whether that be you, whether that be someone in your customer service, or a sales rep, or maybe even everyone because thats been proven to work pretty well also, monitors the conversation within your niche, about your niche. Now weve all heard someone say, if weve been studying social media in business over the past year or two say,
Hey, social media monitoring is important.
And it is, but it goes a little further than that, as far as we can tell.
So when we say monitor the conversation, what were talking about is basically social media search
Or searching through the following a really easy follow up marketing process and searching through certain social media platforms to find out the conversations that are taking place, specifically around the keywords, or around the words that would identify people that would be speaking about your industry.
Does that idea makes sense, I hope it does.
So the first part of the Social Business Advocate Model is basically to monitor the conversation when people mention your niche, or mention things about your niche, then you have an opportunity to go connect with them.
Maybe offer some advice, maybe provide a solution, work toward a referral. Either way, youre establishing a connection no matter where they are along the buying cycle.
Dont mess with where theyre at along their buying cycle, just meet them where they are
If you need to focus on give away marketing, and go ahead and provide value for where theyre at, and allow them to either purchase from you, or get a referral.
Oh, just a little side note, a little bonus piece of content here, within social media, were finding a much greater response out of asking for a referral, than even asking for a sale, or telling people what we do, or reminding people what we do.
So when youre connecting with people in social media from a business standpoint, its more effective for you to say, Hey Bob, just so you know, the greatest compliment that I could ever get, is that you send me a referral if you feel that my services are worth it.
If you have time, feel free to look at my website if not, no big deal, our friendships important.
That kind of communication is a more effective way to remind people to buy from you than saying, Hey, buy my products because Im important.
The traditional marketing plan doesnt seem to be working well for the people in social mediaas far as my observation that Im watching try that. The second side of that coin sorry Im a little bit all over the place so the first step is youre monitoring your niche and the conversations that are directly related to your industry, and then the flip side of that coin which isnt quite as obvious, is going to be to monitor the conversations that are taking place within your target market by the conversations themselves are identifying the people speaking as being your target market, but theyre not necessarily directly related to your industry.
Make sure you take the time define your USP and describe a few different examples of who your ideal customer would be.
Ok, so an example of that would be if you were a plumber and you wanted to figure out who would be a good customer for youHmm, maybe a real estate investor with multiple homes. Right?
That might work, right? Or multiple pieces of property.
So instead of just using social media search to find stuff around plumbing, and plumbing products, and plumbing questions, you might monitor conversations that are taking place around collecting rent checks, or tenant, or other kinds of issues that go along with being a landlord. So that develops that kind of relationship for you and kind of helps you its kind of the flip side of that coin.
Were finding it to be very effective
But anyways, its the two sides of those coins that are going to make the difference; Using them both is going to allow you to build your list to a rather large amount and also establish relationships and meet people where theyre at.
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