Small Businesses Blogging Their Way To Success

Whether it is expressing anger or happiness over a particular cause

, making ones Internet diary public or simply stating views on socio-political or economic issues, blogging has become the buzzword among individual Internet users as well as organisations. Besides personal blogging, corporate blogging is also fast picking up in terms of popularity among SMEs. A large number of small businesses view it as a powerful social media tool to expand their network and grow their business.

Leverage the power of blogging

Realising the impact that blogging can have, SMEs in India are including this feature as an integral part of their business communication and marketing strategy. Small business users are increasingly taking up blogging as an interactive platform to strengthen their relationship with both existing and potential customers.

Blogging enables small businesses to have a direct dialogue with stakeholders rather communicating indirectly, said K Tapre, media executive working with Prana PR, a Mumbai-based public relations firm.

Building a business blog site can help small firms to share the companys expertise with a larger audience and attract additional Web traffic, thereby consolidating its online presence. Besides, blog software is easy to use and it can be set up within few minutes to help small firms start publishing. However, businesses need to blog regularly to keep their clients updated about the several developments taking place in the company.

Connecting with clients becomes easy for SMEs with the help of blogging. It is one of the low-cost methods to create a Web presence, said Meenakshi Prasad, head of communications at Trilok, a small-sized manufacturing firm in Kolkata.

Harnessing the power of blogging can help small firms to get an edge over its counterparts that do not use this powerful medium.

by: David Parks

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