Small Companies Face Mature Home Textiles To Grow - Textile - Screen Printing Special Printing

Now this is not the face of a very mature market

, survival or extinction, put a heavy issue in the enterprise before the textile industry is not the boss either consumers or the brand manufacturers, many people think so. Industry agreed that there is strong regional brands, such as Meng Jie in the central and south China Fu Anna, rollei in East; there are strong local brands, such as multi-loved in Hunan, Jiangxi, Guangdong and so on Arran, but a national Brand has not yet appeared.

And rollei, Anna Fu, Meng Jie market, expanding the brand has seen a re-defined. However, the textile industry in the domestic market is not mature, so even if these enterprises are listed, but also more difficult to change their original, at least for a short time can not change. The success of these enterprises are listed, a great incentive to the industry, but for many businesses, is also a threat, when the capital became a strength after the little or lack of capital to those businesses, what will tomorrow hold? We can only hypothetical, out of the market at a time or to annex. This is the inevitable law of the market is harsh reality.

90 in the early, burgeoning Chinese textile industries, a number of bedding company started exploring the market. Anna represented the rich, the company made the brand concept and the first out of the first bedding shop. Since then, the beginning of the growth of the textile industry and the growth stage. Century, Meng Jie, rollei brands started budding. At this point, the situation of the Big Three have yet to be formed, a group of Clothing Enterprise and Nantong in the wholesale and OEM companies started their own brand journey. With the national policy of regulation, and vigorously promoted by different manufacturers, home textile consumer consciousness gradually regained consciousness, and the market into a prosperous textile business, which You Yi Fu Anna, rollei, Meng Jie listed for the iconic stage. As capital of the intervention, home textiles market will end up in a bad elimination period, and the length of this period, is still difficult to conclude. After all, the home textile market, there is room for the powerful. But one thing can not be denied, when these regional giants, once a national giant, the present flourishing situation will be broken.

After all, this is not very mature market there are too many disadvantages:

First, the design industry giants like the place more, are all important European style. Anna, whether rich or rollei, Meng Jie, the product has a deep mark on European. Face of many consumers, especially accounting for more than 80% of low consumers, European style, and the existence of their own living environment much different. Meanwhile, more companies blindly follow, resulting in a European style bedding market, so many consumers confused. It is worth mentioning that Aidimengtuo casual style, Leo the Chinese textile house style and Ladies Floral lace, home textiles market for the monotonous add a touch of bright colors.

Secondly, mimicry in vogue. Whether the product level, the terminal level or Marketing Model, many textile enterprises are implementing ism, and even some business side of the model that other brands are not suitable for them, while their terminal manual or direct copying to join the treaty. So blindly copy the enterprise to be bigger and stronger?

Third, Advertisement High endorser blindness. Corporate advertising has two purposes, first impact Proxy Operators and franchisees to their in confidence; two effects on consumer buying behavior. Here I would like to say two things, first is the advertising appeal was not obvious, stereotyped, consumers looked at do not know what companies say, is naturally very difficult psychological resonance; In addition, the star is really suited to voice it? I think this is a misunderstanding. Easily hundreds of thousands or even millions of endorsement fees, the brand did not take into account and their own brands have in common? Have the same properties, can promote the development of the brand? Leo textile executives, once said, look for stars to advertise, I would like, but the real point I would like, such as how to help the franchisee to open the market to improve Sell And image advertising, I hope the money is used for its do a solid job market.

Fourth, the area of enclosure busy. Direct and most enterprises are to join or proxy mode, only a few companies only do join the agency. After saturation in 12 markets, the brand went to 34 rush to the market, a lot of companies do not have the marketing ability and management skills began to blindly expand. Facts on the domestic brand has not even line with the country's ability to balance. Impetuous, impatient for success can be a common problem for most enterprises. But as much love, Kobayashi, Leo, etc. are always insisted regional winning, steadily and gradually in-depth principles, in their respective regional markets have achieved good results.

For small and medium textile enterprises, these are the problems faced in the market. Survive or perish, will be a heavy issue before us. How to deal with, I believe that:

First, from the big brand model and develop their own models. From the product, the Terminal Services mode to follow the original pattern away. Product features, brand characteristics, there are channels for dialogue with consumers or emotional basis, that is what we call brand differentiation. Such as housing and other ladies present on the more obvious characteristics of the brand, although the size and rollei brands now will go the distance, but promising.

Second, research consumer. Especially the younger generation of consumers, they will be the mainstream textile consumption. If you still staring at the eyes of those young women, then the companies will swallow the bitter fruit. 80, 90, after the rise, not only fashion changes in consumption concept, but the transfer of the consumer point of view, their consumption patterns affect the whole trend of retail products. Research is not limited to the surface, but to integrate with the environment.

Third, avoid blind expansion, not anxious. Many companies start planning to occupy the national market, the result will damage their own markets and damage the brand.

Fourth, strengthening the alliance and the agents of the building and management. Do not think that they are necessary to join a small brand or agents more affordable, or even open wound, as long as they are getting goods to ensure cash flow of the operation. Without a strict standard control management market will ultimately decay, or let their passive control agents against the franchisee. At the same time, there is no strict standard of business savvy and its franchisees are not Cooperation ?? Management imperfect business, franchisees how dare cross any of their own risk? Of course, some holding temporary is temporary, so customers will not oppose this

by: gaga

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